Senior Manager, Social Commerce – TikTok Live

Responsibilities

• Drive QVC Group's live commerce strategy on Tik Tok from concept through execution, building initiatives that grow our presence on the platform and ladder up to broader commercial goals.
• Partner with social platform teams to put paid spend behind the right lives, making sure product and price are set to drive sales and reach while protecting margin.
• Work side by side with buying and planning to secure the assortment and pricing that make each live competitive and worth watching.
• Collaborate across commercialization, creative, production, and finance so that live selling is fully integrated rather than run in a silo, and coordinate third-party vendors and agencies so their work supports the same goals.
• Build and grow strong relationships with Tik Tok and other social platform partners to expand our media presence and unlock new opportunities.
• Translate audience analysis, performance data, and emerging platform trends into decisions that sharpen content, conversion, and reach over time.
• Set clear priorities and success measures for live commerce, allocating resources thoughtfully and keeping the work aligned to where the business is headed.
• Lead and develop a small team, setting the bar for execution and growing the people who run live selling day to day.

• 7+ years of experience across digital, social, e-commerce, or content production.
• A track record of building and executing social or digital strategies that delivered measurable business results, not just engagement.
• Real fluency with the platforms, formats, and trends shaping social commerce today, and a strong instinct for what makes a live moment convert.
• Comfort working with performance data to optimize spend, content, and conversion, and the ability to turn those insights into clear recommendations for partners and leaders.
• Proven success collaborating across functions such as merchandising, creative, finance, and external agencies, with the influence to keep everyone moving in the same direction.
• Experience leading or mentoring others, with a genuine interest in building and developing a team.
• Bachelor's degree in marketing, communications, or a related field, or equivalent professional experience.