Senior Analyst, Paid Search

• Support SEM functions across multiple Verizon brand units
• Develop campaigns, advance bid strategies, and manage the channel
• Assist relationships with external search partners, including new and existing partners
• Execute SEM campaigns
• Develop and deploy an AI strategy using knowledge of AI and large language models to connect consumers to commerce outcomes
• Collaborate with paid search leadership to execute search strategies
• Contribute to creative development and day-to-day paid search operations
• Apply a holistic approach to SEM, SEO, and GEO
• Support optimization-focused search technologies and evolving search strategies

• Bachelor's degree or four or more years of work experience
• Three or more years of relevant experience, demonstrated through work and/or military experience or specialized training
• Marketer, agency, or consultative services experience in SEM
• Experience with and knowledge of Google Ads, Search Ads 360, Bing, Performance Max, Text Ads, and Shopping engines
• Experience in search analysis and reporting
• Analytical skills in developing marketing reports that improve SEM performance efficiencies
• Data visualization experience
• Fluency in data-driven targeting and revenue-driving strategy
• Openness to exploring new search strategy methods as consumer behavior adapts
• Knowledge of AI and large language models
• Exceptional communication skills

Demonstrates expertise in Search Engine Marketing (SEM) with a strong focus on campaign development, bid strategies, and optimization. Proficient in leveraging AI and large language models to enhance consumer engagement and drive commerce outcomes.

• SEM Campaign Development
• Google Ads
• Search Ads 360
• Data Visualization
• Analytical Skills

• Search Analysis
• Performance Max
• Text Ads
• Shopping Engines
• SEO
• GEO
• Data-Driven Targeting
• Revenue-Driving Strategy

• Exceptional Communication Skills

• Bachelor's Degree

• Marketing
• Agency Experience
• Consultative Services
• Search Technologies