Associate Director, Global Marketing – Oncology

• Support foundational brand development for a new oncology product with a broad cross-functional team
• Develop marketing strategy using strategic frameworks to understand customer segments, drivers and barriers, and the healthcare ecosystem
• Develop brand hallmarks and a global creative campaign
• Create a brand messaging platform that simplifies complexity and ensures a consistent customer experience
• Ensure launch readiness with cross-functional stakeholders, regions, and launch planners
• Collaborate with regions and key markets to develop global strategy while supporting local needs
• Manage the promotional agency relationship, ensuring strategic and communication objectives are met and projects are delivered on time and on budget
• Collaborate with Precision Medicine, Market Research, Training, commercial teams, cross-divisional teams, and regional counterparts
• Shape brand strategy and lead launch preparations for a new targeted oncology therapy
• Travel approximately 25% as required

• Bachelor's Degree
• Minimum 6 years of experience in marketing, marketing communications, or marketing support in the pharmaceutical or biotechnology industries
• Experience developing brand strategy and marketing strategy
• Ability to lead cross-functional teams in complex organizations, manage different stakeholders, influence without authority, and drive results
• Outstanding collaboration skills with commercial teams, cross-divisional teams, and regional counterparts
• Knowledge of marketing and promotion principles, including customer‑centric campaign and message development
• Strong understanding of launch readiness requirements within the pharmaceutical or biotechnology industries
• Ability to visit both Rahway and Upper Gwynedd offices as business needs arise
• Willingness and ability to travel, including some weekends
• Oncology experience, preferably in NSCLC or CRC
• Global Marketing experience
• General proficiency with AI
• US and Puerto Rico residency required
• No visa sponsorship

Demonstrates expertise in developing and executing brand and marketing strategies within the pharmaceutical and biotechnology sectors, with a strong focus on oncology products. Proven ability to lead cross-functional teams and manage stakeholder relationships to ensure successful product launches and customer engagement.

• Brand Strategy Development
• Marketing Strategy Development
• Oncology Experience
• Cross-Functional Team Leadership
• Launch Readiness Expertise

• Marketing Communications
• Customer-Centric Campaign Development
• Strategic Frameworks
• Brand Messaging Platform Creation
• Project Management
• Market Research
• Promotional Agency Management
• Global Marketing
• Oncology Product Knowledge
• AI Proficiency

• Collaboration Skills
• Influencing Without Authority
• Stakeholder Management
• Results-Driven Mindset
• Outstanding Communication

• Bachelor's Degree

• Pharmaceutical Industry
• Biotechnology Industry
• Oncology
• NSCLC
• CRC
• Healthcare Ecosystem
• Launch Preparations
• Customer Segments
• Drivers and Barriers
• Cross-Divisional Teams