Associate Director Earned Media
Listed on 2026-09-15
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Marketing / Advertising / PR
Digital Marketing, Marketing Management
Role
Associate Director of Paid and Earned Media focusing on therapeutic areas within healthcare marketing.
Responsibilitiesdevelop and oversee paid media strategies across DTC and HCP channels, manage agency partnerships, optimize media performance through data-driven insights, and integrate influencer marketing initiatives. Collaborate with brand teams, cross-functional stakeholders, regulatory, legal, and media partners to ensure alignment and compliance. Lead testing and learning approaches to innovate channel engagement, manage budgets, and track ROI.
Qualificationsbachelor's degree in marketing or related field; 10+ years in paid media, digital marketing experience preferred; strong strategic planning, stakeholder management, and leadership skills.
High-Valuedeep knowledge of paid search, social, influencer marketing, and experience working with external agencies; familiarity with pharmaceutical industry regulations, patient engagement, and healthcare digital tactics; experience in fast-paced environments with a focus on compliance and ethical standards.
Work Setuptravel 20-30% overnight; supervisory role with emphasis on team development.
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