Community Engagement Specialist

Preferred Behavioral Health Group

If you are looking to make an impact by helping others, then Preferred Behavioral Health Group is the place for you! By joining our award-winning team, you will become part of the premier behavioral health organization in New Jersey. PBHG is a dynamic and innovative non-profit organization that was proudly named one of "THE BEST PLACES TO WORK IN NEW JERSEY" for BOTH 2024 and 2025 by NJBIZ!

Our mission is to change lives and save lives across the state of New Jersey through a Trauma Informed Care culture.

Our staff is at the core of everything we do. We are dedicated to building a diverse team where employees feel a sense of belonging and are valued for their individual contributions. We encourage staff development and embrace a growth mindset. If you are interested in pursuing an exciting and rewarding career while being part of a recognized "Best Place to Work", please submit your resume today for consideration!

Program:
Development

Location:

Office 1500 Route 88, Brick New Jersey

Position Type:
Full Time

Salary: $55,000.00

This position is responsible for advancing PBHG's brand, strengthening its strategic position in the market, and expanding its connection to the communities it serves. Through coordinated marketing, communications, digital engagement, community relations, and development support, the role will increase awareness of PBHG's services, elevate its impact and reputation, and create meaningful connections with clients, partners, donors, and community stakeholders. Ultimately, the position ensures PBHG is visible, recognizable, accessible, and strategically positioned to further its mission and expand its impact.

Marketing Strategy, Brand Management & Creative Services

• Implement organizational marketing strategy and priorities
• Conduct marketing needs assessments to identify goals, target audiences, messaging needs
• Maintain brand consistency across programs, departments, and locations
• Coordinate with marketing consultants to ensure strategic alignment and adherence to marketing policies and procedures
• Gather and develop testimonials, impact stories, and success stories that demonstrate mission impact
• Develop graphic design and creative assets for digital and print marketing
• Create brochures, flyers, signage, advertisements, promotional materials, infographics, and other collateral
• Coordinate print production and outside vendors as needed
• Maintain marketing templates, photography, and brand assets

Digital Marketing & Communications

A. Social Media Management

• Develop and maintain organization-wide social media calendar, create, schedule, and publish content
• Develop graphics, photography, video, and other digital content
• Monitor messages, comments, engagement, and customer inquiries;
• Coordinate responses and escalate concerns when appropriate
• Maintain appropriate account access and security, monitor engagement and performance

B. Email Marketing – Internal & External

• Coordinate internal and external email communications
• Develop email strategy and campaign calendars
• Write and develop content
• Create graphics and email layouts
• Manage distribution lists and scheduling
• Monitor campaign engagement and effectiveness

C. Website & Digital Presence Management

• Maintain accurate and current website content
• Complete ongoing program, staff, event, and organizational updates
• Coordinate larger website changes as needed
• Perform basic SEO maintenance
• Maintain Google/local business listings and monitor online reputation

III. Community Relations & Organizational Visibility

• Maintain calendar of community events and opportunities; coordinate registration/participation
• Coordinate staff attendance and representation;…