Assistant Director of Admissions, Campus Events and Visitor

Assistant Director of Admissions, Campus Events and Visitor Experience

The mission of The University of Bridgeport is to promote academic excellence, personal responsibility, and commitment to service. Distinctive curricula in an international, culturally diverse supportive learning environment prepare graduates for life and leadership in an increasingly interconnected world.

Reporting to the AVP of Enrollment Management, the Assistant Director of Admissions, Campus Events and Visitor Experience leads the planning, execution, assessment, and continuous improvement of undergraduate and graduate admissions events for domestic and international prospective students and their families.

This position is responsible for creating high-quality, on-brand prospective-student experiences across in-person, virtual, and hybrid programming. The Assistant Director manages event budgets, vendors, logistics, staffing, registration processes, event technology, and performance reporting. The role works closely with Admissions, Marketing and Communications, Financial Aid, academic departments, student ambassadors, and campus partners to ensure events support recruitment, conversion, yield, and enrollment goals.

Essential Job Functions/

Primary Responsibilities:

• Develop and manage a comprehensive annual admissions event calendar for undergraduate and graduate recruitment, conversion, and yield programming.
• Plan, coordinate, and execute on-campus, off-campus, virtual, and hybrid events for prospective students, applicants, admitted students, families, counselors, community partners, and other external audiences.
• Oversee event formats that may include open houses, admitted-student days, preview days, information sessions, campus tours, graduate program events, virtual webinars, accepted-student receptions, counselor programs, and special recruitment events.
• Create detailed event project plans, timelines, run-of-show documents, staffing plans, checklists, floor plans, registration procedures, and post-event follow-up plans.
• Manage all event logistics, including room reservations, catering, audiovisual needs, signage, transportation, accessibility needs, parking, furniture, security, housekeeping, facilities coordination, and technology support.
• Develop and manage event budgets in partnership with the Dean of Admissions; monitor expenditures, reconcile invoices, forecast costs, and identify cost-saving opportunities without compromising the visitor experience.
• Source, evaluate, and coordinate vendors for catering, entertainment, printing, photography, giveaways, décor, rentals, transportation, and other event-related services in accordance with university purchasing procedures.
• Recommend and manage branded swag, printed materials, event signage, and visitor-experience materials in collaboration with Admissions and Marketing and Communications.
• Work with the communications team to establish event marketing plans, including audience segmentation, invitation schedules, registration communications, reminder campaigns, social media assets, and post-event follow-up.
• Establish event goals and key performance indicators, including registrations, attendance, show rates, event cost per attendee, satisfaction, application conversion, deposit conversion, and enrollment outcomes.
• Use Slate and other relevant technology platforms to build, manage, and monitor event registrations, communications, attendance tracking, surveys, check-in processes, and event reporting.
• Maintain accurate records and dashboards related to event participation, yield outcomes, budget performance, and return on investment.
• Analyze event data and survey feedback to identify trends, assess effectiveness, and recommend changes to improve future programming.
• Coordinate training, schedules, and assignments for admissions staff, student ambassadors, faculty, staff, alumni, and campus partners participating in events.
• Partner with academic departments and graduate program leadership to develop program-specific event experiences that accurately represent academic offerings and advance graduate enrollment objectives.
• Ensure that all events reflect University values, provide an inclusive and accessible experience, and support the needs of diverse prospective-student populations.
• Serve as a visible host and representative of the Office of Admissions during events, including occasional evening and weekend responsibilities.
• Supervise assigned staff, student employees, interns, and/or student ambassadors, as…