Outside Sales Representative

About the Role

The Outside Sales Representative plays a critical role in driving revenue growth by actively engaging with prospective and existing clients within the heavy equipment rental and services industry. This position requires building and maintaining strong customer relationships through face-to-face interactions, understanding client needs, and offering tailored rental solutions that align with their business objectives. The representative will be responsible for identifying new market opportunities, negotiating contracts, and closing sales to meet or exceed sales targets.

Success in this role directly impacts the company’s market presence and profitability by expanding the customer base and ensuring high levels of customer satisfaction. The role demands a proactive, self-motivated individual who thrives in a dynamic, client-facing environment and can effectively communicate the value proposition of the company’s rental and leasing services.

• A bachelor’s degree or relevant education with proper training.
• Proven experience in outside sales, preferably within the rental, leasing, or related service industries.
• Valid driver’s license and reliable transportation to travel within assigned sales territories.
• Strong communication and interpersonal skills with the ability to build rapport and trust with diverse clients.
• Demonstrated ability to meet or exceed sales targets and manage a sales pipeline effectively.

• Experience with CRM software and sales analytics tools to manage customer relationships and sales data.
• Knowledge of rental and leasing industry regulations and best practices.
• Ability to analyze market data and customer feedback to tailor sales strategies.
• Previous experience working in a B2B sales environment.
• Additional certifications in sales or customer relationship management.

• Develop and execute a strategic sales plan to achieve sales targets and expand the customer base within assigned territories.
• Conduct regular client visits to present rental and leasing service offerings, assess customer needs, and provide customized solutions.
• Build and maintain long-term relationships with clients by delivering exceptional service and support throughout the rental process.
• Negotiate pricing, terms, and contracts to close sales while ensuring profitability and compliance with company policies.
• Collaborate with internal teams including operations and customer service to ensure seamless delivery and customer satisfaction.
• Track sales activities, prepare reports, and provide accurate sales forecasts to management.
• Stay informed about industry trends, competitor activities, and market conditions to identify new business opportunities.

The required skills such as communication, negotiation, and relationship-building are essential for engaging clients and closing sales effectively on a daily basis. Proficiency in managing a sales pipeline and using CRM tools helps the representative track leads, follow up on opportunities, and maintain organized records of customer interactions. Strong interpersonal skills enable the representative to understand client needs and tailor rental solutions accordingly, fostering trust and long-term partnerships.

Analytical skills are used to interpret market trends and customer feedback, allowing the representative to adapt sales strategies to maximize success. Preferred skills like industry knowledge and experience with sales analytics further enhance the ability to provide informed recommendations and maintain a competitive edge in the rental and leasing market.