Marketing Specialist

Job Details

At Steele Auto Group
, work is more than a job. It’s a chance to inspire positive impact through every interaction, every vehicle, every journey. Our people are at the heart of it all, because everything we do is driven by you. Your passion. Your purpose. Your potential.

Steele Auto Group is on the hunt for a Marketing Specialist for all our Bridgewater dealership locations who is ready to turn bold ideas into powerful brand moments.

Ready to put your creativity, strategy, and digital savvy to work - where it actually makes an impact?
Steele Auto Group is looking for a Marketing Specialist for our Bridgewater locations who is excited to help shape how our brands show up across Atlantic Canada. This is your chance to join a growing organization where fresh ideas, smart execution, and meaningful connections with customers truly matter. If you thrive in a fast‑moving digital space, love turning campaigns into results, and want to grow alongside a company that is always evolving, you will feel right at home here.

Wage
:
Commensurate with knowledge, skills, and competencies.

As our Marketing Specialist, you will bring our dealerships to life across digital channels, helping elevate the customer experience from great to unforgettable. You will work closely with dealership leadership and our Marketing and Communications team to build and execute campaigns that drive awareness, engagement, and results. Your work will include:

• Developing and executing marketing strategies for campaigns, websites, and social media
• Managing and monitoring social media channels, including messages, leads, reviews, and audience engagement
• Running and optimizing paid digital campaigns, including SEM and display advertising
• Tracking, analyzing, and reporting on performance across digital platforms
• Ensuring all creative and digital assets align with Steele Auto Group branding and vision
• Partnering with General Managers on radio, print, social media, and email and text campaigns through PBS and Dealboxx
• Supporting and representing community partnerships and local events
• Managing relationships with community partners, third party vendors, and digital service providers such as Kijiji, Car Gurus, Autotrader, Rapid Response, and others
• Coordinating the design and development of marketing materials including flyers, print ads, and business cards
• Participating in on site dealership visits to support local marketing initiatives
• Supporting the Marketing and Communications Manager with additional projects as needed

• At least two years of experience in a marketing or digital media role
• Relevant post‑secondary education
• Hands‑on experience with SEO, SEM, email marketing, social media, content marketing, and digital advertising
• Strong communication, writing, and editing skills
• A sharp eye for detail and strong organizational skills
• Comfort using design and marketing software tools
• The ability to manage multiple projects, meet deadlines, and stay calm under pressure
• The ability to work both independently and as part of a collaborative team
• Automotive experience is considered an asset
• Bilingual in French and English is considered an asset

At Steele Auto Group, you’re not just joining a company; you’re joining a community where you’ll be empowered to exceed expectations and develop your full potential.

We believe in rewarding hard work and supporting every part of your journey. That’s why our Total Rewards package is built to help you thrive, physically, financially, and emotionally. Depending on your role and employment type (full‑time, part‑time, or term), eligible employees can look forward to, some or, all the following:

• 100% Matched Retirement Savings Plan – Put your future at ease with our employer‑matched RSP plan, with a maximum of 4% after just 3 months and a maximum of 5% after 5 years!
• Flexible Health & Dental Plans – Choose from six cost‑shared plans tailored to your lifestyle. Affordable, dependable coverage for the people who matter most. Enjoy peace of mind knowing you and your family are covered.
• Mental Health & Wellness Support – 24/7 confidential…