Senior Product Manager, New Business

Overview

Company Overview Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for producing award-winning printers, sewing machines, P-touch labelers, and more. Brother International Corporation (BIC) was established in 1954, marking over 70 years of operations in the United States. Our Americas headquarters is located in Bridgewater, New Jersey.

BIC is a wholly owned subsidiary of Brother Industries Limited (BIL), which was founded in 1908 in Nagoya, Japan, and operates in more than 30 countries worldwide. Brother’s Americas presence includes subsidiaries in Canada, Mexico, Brazil, Argentina, Chile, and Peru.

Why Work at Brother? Brother has consistently been recognized as a best place to work, reflecting our commitment to fostering a workplace culture aligned with our core values of being inclusive, collaborative, customer-centric, and socially responsible. We value work-life balance and flexibility, and as a result have introduced policies such as our hybrid office schedule, casual dress code, and flexible Fridays, which allow us to wrap up meetings for dedicated focus time or to start our weekends sooner, year-round.

Our commitment to employee growth and development is demonstrated through our offering of facilitated courses and certificate programs and our investment in resources that enable self-paced learning.

The Senior Product Manager, New Business actively manages the end-to-end development, product planning and life cycle for a new consumer durable product category to be sold through omnichannel retailing (integrating brick & mortar, ecommerce, catalog, etc.). This role will work closely with internal and external partners, including the Vice President of New Business & Solution Development, to guide the development of the first generation of products within the new category and to develop and execute the product launch plan.

This includes synthesizing market and customer research, determining the right features, price points and other attributes to incorporate into the products, and testing and refining both the new product concepts and the product launch plans and marketing messaging.

In addition to managing the successful launch of the organization’s new products, the Senior Product Manager, New Business will be further responsible for overseeing enhancements and variations based on customer feedback and market insights, including coordinating the 2-5-year product roadmap planning, future feature/function specifications and enhancements, market analysis, and refinement of the long-term product strategy & development. These activities require facilitating tradeoffs with technology, costs, and customer needs, and ensuring commercial excellence and future growth in the category.

New Category Product Development

• Utilize market and customer understanding to craft the final specifications and other attributes of the new category product lineup, including 3-5 new SKUs
• Lead, manage, and organize all recommendations on future product development in the category, working closely with domestic and international counterparts on short-term and long-term product roadmaps
• Collaborate with Product Marketing and other Product Development departments to define new product innovations, technology success criteria, roadmaps, and capitalize on business opportunities
• Solve complex profit/cost problems and recommend solutions in order to make informed and educated decisions

New Category Launch Planning and Execution

• Work closely with the Product Marketing team and other key stakeholders to develop and execute a launch strategy for the new category products in the US
• Act as the lead communicator of the long-term vision and strategy for the new category and new products with internal and external stakeholders
• Develop materials and product strategies that can be applied for future expansion of these products into other countries/regions
• Execute a data-driven launch of the new products that includes defined milestones / success metrics and allows rapid…