Senior Marketing Manager, Dealer Enablement

Company Overview

Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for producing award‑winning printers, sewing machines, P‑touch labelers, and more. Brother International Corporation (BIC) was established in 1954, marking over 70 years of operations in the United States. Our Americas headquarters is located in Bridgewater, New Jersey.

BIC is a wholly owned subsidiary of Brother Industries Limited (BIL), founded in 1908 in Nagoya, Japan, and operates in more than 30 countries worldwide.

Brother has consistently been recognized as a best place to work, reflecting our commitment to fostering a workplace culture aligned with our core values of being inclusive, collaborative, customer‑centric, and socially responsible. We value work‑life balance and flexibility, and as a result we have introduced policies such as a hybrid office schedule, casual dress code, and flexible Fridays, which allow us to wrap up meetings for dedicated focus time or start our weekends sooner, year‑round.

Our commitment to employee growth and development is demonstrated through facilitated courses and certificate programs and an investment in resources that enable self‑paced learning.

As the Senior Marketing Manager, Dealer Enablement, you will play a driving role in cultivating our dealer relationships and driving engagement across multiple touchpoints. This opportunity allows you to lead strategy, foster communication, and support initiatives that significantly impact our sewing dealer network.

• Lead the strategy, optimization, and performance of the Dealer Support platform and connected systems (CRM, LMS), ensuring a seamless and engaging partner experience
• Leverage analytics and user insights to continuously improve usability, content impact, and overall platform adoption
• Partner cross‑functionally to align digital tools and resources with dealer needs and business priorities

• Lead a multi‑channel communication strategy across newsletters, webinars, events, and digital platforms to keep dealers informed and aligned
• Partner with Sales, Product, and Marketing to ensure clear, consistent, and impactful messaging across all dealer touchpoints
• Lead key engagement moments, including national events, trade shows, and critical business communications

• Drive dealer onboarding, training, and ongoing education to strengthen product knowledge and sales outcomes
• Develop toolkits, promotional calendars, and launch playbooks to support successful go‑to‑market execution
• Lead all aspects of programs that reinforce partner engagement, including learning initiatives and sales enablement resources

• Establish and lead feedback channels (surveys, councils, analytics) to measure satisfaction, engagement, and program effectiveness
• Convert insights into actionable strategies that improve partner experience and drive business results
• Lead cross‑functional initiatives and teams, setting vision, performance indicators, and continuous improvement plans for the partner experience function

• Bachelor's Degree (or equivalent experience) in Marketing, Communications, Business, or related field

• Minimum 10 years of proven experience spanning partner marketing, dealer communications, event/trade show management, or customer experience
• Strong leadership and project management experience, including leading large‑scale events and digital platform initiatives

• Proficiency in CRM, CMS, or communication tools (Salesforce, SharePoint, Constant Contact, etc.)
• Familiarity with partner portal tools or platforms

• Effective leadership and cross‑functional project management skills
• Outstanding written and verbal communication skills
• Analytical and data‑driven mentality with the ability to translate insights into strategy
• Ability to build strong…