Assistant Director of Visitor and Communications

Assistant Director of Visitor Experiences and Communications

Position Summary:

The Assistant Director of Visitor Experience and Communications provides strategic leadership for undergraduate admission campus visitation programs and social media engagement that support enrollment goals. This role works under the general supervision of the Associate Dean of Admission and is responsible for creating exceptional campus visit experiences and content that help prospective students and families envision themselves as members of the university community.

• Develop and implement a comprehensive strategy for undergraduate campus visitation that supports new student recruitment and enrollment objectives.
• Lead the planning, coordination, and assessment of daily campus tours, information sessions, group visits, virtual programming, and specialty visit experiences.
• Serve as host and information session presenter for prospective students, families, school counselors, community organizations, and other campus guests.
• Collaborate with academic departments, Student Affairs, Athletics, Housing, Financial Aid, Dining Services, and other campus partners to deliver engaging visit experiences.
• Continuously evaluate the visitor experience and revise program procedures to enhance the experience and ensure programs are welcoming, informative, personalized, and reflective of the university’s mission and values.
• Recruit, hire, train, supervise, and mentor a diverse team of student ambassadors who represent the university through campus tours, admissions events, and social media engagement.
• Develop and document training programs, performance standards, and professional development opportunities for student employees.
• Administer staffing assignments to ensure appropriate coverage for campus visits, admissions events, and digital engagement initiatives.
• Monitor student employee performance and ensure consistent delivery of accurate information and high‑quality customer service.
• Foster a positive team culture focused on professionalism, inclusion, accountability, and continuous improvement.

• Implement timely, personalized, and informative communications to prospective students and their families throughout the visit process using the university’s CRM.
• Create, maintain, and implement an annual content calendar for admissions social media channels (e.g., Instagram, Zee Mee, Tik Tok, etc.), ensuring content aligns with the university’s persona, enrollment goals, and the student experience.
• Collaborate with student ambassadors, admissions staff, and campus partners to develop authentic digital content across emerging communication platforms.
• Collect, analyze, and interpret CRM data, event participation trends, visitor satisfaction survey feedback, and enrollment outcomes to evaluate program effectiveness.
• Monitor key performance indicators including visit attendance, conversion rates, visitor satisfaction, staffing efficiency, and enrollment impact.
• Recommend and implement operational improvements based on assessment findings and industry best practices.

• Serve as Counselor‑on‑Duty as needed, responding professionally to inquiries from prospective students, families, counselors, faculty, staff, and community members.
• Assist in developing and managing department budgets related to visitation programs and student staffing.
• Contribute to admissions planning initiatives and departmental projects.
• Represent the Office of Undergraduate Admissions on institutional committees and working groups as assigned.
• Perform other related duties as assigned.

• Bachelor’s degree from an accredited institution.
• Three years of progressively responsible professional experience in higher education, event management, communications, or a related field.
• Demonstrated experience planning and coordinating complex events or programs.
• Experience supervising, training, evaluating, or mentoring student employees or professional staff.
• Experience utilizing customer relationship management systems, database applications, or comparable technology platforms.
• Excellent…