Product Marketing Manager; Renal

Renal Product Marketing Manager — North America

Business Area: Nipro Medical Corporation (NMC)

Location: Bridgewater, NJ or Remote (with a minimum of 25% travel)

Reports to: Director of Marketing, NMC North America

Position Summary: Lead product marketing for the company’s renal portfolio across the United States and Canada. Drive go-to-market strategy, product positioning, value messaging, clinical and commercial enablement, and cross-functional launch execution to grow market share, support sales, and meet customer needs in dialysis/nephrology settings.

Key Responsibilities:

• Develop and own North America product marketing initiatives and programs to drive growth and profitability for all Renal products within the organization.
• Create compelling product positioning, value propositions, messaging, and differentiation based on clinical evidence, customer insights, and competitive analysis.
• Lead product launches and commercialization activities: launch plans, pricing input, promotional materials, training, sales tools, digital marketing or social media campaigns, and post-launch performance tracking.
• Drive customer and market research (HCP interviews, KOL engagement, market sizing, payer landscape, voice of customer) to inform strategy and product roadmaps.
• Conduct field training and visiting HCPs and staff to establish good working relationships.
• Build strong partnerships with key accounts or strategic customers and initiate co-marketing opportunities for long term sales and market share growth.
• Translate clinical data and regulatory constraints into compliant, clear marketing materials working closely with clinical affairs, regulatory, and legal teams.
• Produce sales enablement and field training content (presentations, clinical summaries, case studies, ROI models) and collaborate with sales to optimize territory tactics and adoption.
• Manage cross-functional project teams (R&D, clinical, regulatory, reimbursement, sales, supply chain, customer success) to execute product initiatives on time and on budget.
• Track product performance and KPIs (revenue, market share, adoption, usage metrics) and provide actionable insights and recommendations.
• Support pricing and reimbursement strategies by providing market and competitive intelligence and customer economics.
• Represent marketing in customer-facing settings: trade shows, advisory boards, key account meetings, and clinical conferences as needed.

Required Qualifications:

• 4–7+ years product marketing, product management, or commercial experience in medical devices, renal care, dialysis, or related healthcare segments.
• Strong understanding of the renal/nephrology clinical environment, stakeholder landscape (nephrologists, dialysis nurses, clinic administrators, procurement, payers), and care pathways.
• Proven experience leading product launches and commercial programs in North America.
• Demonstrated ability to translate clinical evidence into value-based messaging and sales tools.
• Experience working with regulatory and legal teams to develop compliant promotional materials.
• Excellent communication and presentation skills; able to interact credibly with clinicians and executives.
• Proficiency in English;
  French or advanced bilingual ability (English/French) for Canada-facing activities a plus.

Education:

• Bachelor’s degree in Marketing, Business, Life Sciences, or related field. Advanced degree (MBA, MPH) or clinical background a plus.

Desired

Competencies:

• Strategic thinking with practical execution focus.
• Strong project management and cross-functional leadership.
• Analytical skills with comfort using market data to drive decisions.
• Customer-centric mindset and ability to build relationships with KOLs and clinical partners.
• High attention to detail and compliance orientation.

Travel:

• A minimum of 25% travel across the US and Canada for field visits, customer meetings, conferences, and advisory boards.

We offer a comprehensive benefits package that includes:

• Medical, Dental, Life Insurance and Employee Assistance Program
• Paid Time Off (Sick & Vacation)
• 401K plan with company match
• Career development and advancement opportunities