Digital Marketing Specialist

Overview

Performance Ortho is a New Jersey-based, comprehensive orthopedic and outpatient care organization with four thriving clinic locations, an Ambulatory Surgery Center, and corporate headquarters in Bridgewater. Now in our 24th year, we deliver an integrated model of care that includes Orthopedic Surgery, Physical Therapy, Chiropractic, Occupational Therapy, and Acupuncture. Our continued growth is driven by a strong commitment to patient outcomes, innovation, and strategic direct-to-consumer marketing.

Performance Ortho is seeking a high-level Senior Digital Marketing Specialist to help lead our practice into the next era of search. We are looking for a "full-stack" marketer who moves beyond basic SEO and is excited by the challenge of AI/GEO (Generative Engine Optimization), ensuring our practice and doctors are the ones cited and recommended when patients use tools like ChatGPT, Gemini, and Perplexity and appear on AI overviews.

This role is perfect for a strategist who loves the technical "behind-the-scenes" work of SEO and schema but also understands the big-picture strategy of healthcare marketing.

• Translate marketing goals into actionable digital campaigns that drive patient volume and brand authority
• Ensure Performance Ortho’s digital presence is optimized for AI-driven and traditional search ecosystems
• Support strategic growth initiatives and revenue-driving priorities through advanced digital execution

• Implement cutting-edge strategies to optimize our digital footprint for AI-driven search results (Generative Engine Optimization)

• Translate marketing goals into actionable digital campaigns that drive patient volume and brand authority

• Technical SEO & Schema:
  Manage the "behind-the-curtain" health of our websites. You will implement and manage specialized healthcare schema markup to ensure search engines and AI models accurately "read" our practice's data
• Website Stewardship:
  Perform updates and landing page optimizations within Word Press. While you aren't a web developer, you understand HTML, CSS, site speed, mobile responsiveness, and how to audit technical performance

• Digital Presence Management:
  Own the optimization of Google Business Profiles, local listings, Yelp and healthcare-specific profiles (Health grades, etc.) to ensure we dominate local map packs
• Paid Media Cross-Training:
  Act as the strategic sounding board for our paid media efforts. You will be fully cross-trained to ensure continuity and strategic alignment alongside the Director of Marketing and CEO

• Strategic Growth & Special Projects:
  Lead and support ad-hoc marketing initiatives and high-priority projects as they arise. You will collaborate with the Director to identify and execute strategies focused on maximizing operational efficiency and driving revenue growth to support our targets

• Experience:
  
  4+ years of marketing experience with a proven track record of strategy and execution
• Industry Knowledge:
  Experience in Healthcare/Medical marketing preferred; strong understanding of the patient journey is a plus

• Deep understanding of SEO, AI Optimization (AIO), Generative Engine Optimization (GEO), and expert-level knowledge of E-E-A-T signals
• Hands-on experience with industry SEO tools such as SEMRush, Ahrefs, and Moz
• Proficiency in Word Press (backend management, plugin optimization)
• Familiarity with HTML/CSS and Schema implementation
• Paid Media Knowledge:
  Experience with Google Ads and Meta Ads

• Must be able to work onsite at our Bridgewater, NJ office