Digital Project Manager - Content Testing and Personalization

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Digital Project Manager - Content Testing and Personalization Bridgewater,NJ

Job Description

Job Category:
Project Manager

Position Type:
Contract

Duration: 9 months

Shift: 1

Remaining Positions: 1

Open for W2 candidates only!

• 1001 Frontier Rd, Suite 100, Bridgewater, NJ 08807
• Hybrid, 4 days onsite, 1 day remote

• Salesforce Commerce Cloud, Optimizely Web Experimentation, Adobe Analytics, Tealium

• Senior Director, Digital User Experience

• The Manager, Digital Project Management is responsible for leading the planning, execution, and optimization of digital experiences across company's e-commerce platforms. This role serves as the bridge between business stakeholders, creative teams, merchandising, technology, analytics, and agency partners to deliver high-impact digital content, manage experimentation initiatives, and scale personalization strategies that improve customer engagement and business performance.
• This position is responsible for managing the end-to-end lifecycle of website content and optimization initiatives—from intake and prioritization through implementation, testing, analysis, and continuous improvement to support company's digital growth strategy.
• This role is critical to advancing company's strategic focus on accelerating digital growth and delivering best-in-class consumer experiences. As the company continues to scale its direct-to-consumer and e-commerce channels, this role ensures that digital platforms are not only functional and brand-aligned but continuously optimized through data-driven testing to maximize conversion, engagement, and revenue.

• Lead the planning, prioritization, and execution of website content updates, promotional campaigns, and seasonal experiences.
• Manage project timelines, dependencies, and stakeholder communications for digital content initiatives.
• Partner with Creative, Merchandising, Marketing, Product, and Technology teams to deliver seamless customer experiences.
• Ensure digital experiences align with brand standards, business objectives, and customer journey best practices.
• Identify opportunities to improve operational efficiency within the content publishing process.

• Own the roadmap for A/B and multivariate testing initiatives across the e-commerce experience.
• Partner with business teams to identify optimization opportunities and translate hypotheses into test plans.
• Coordinate implementation with development teams and testing platforms.
• Monitor test execution to ensure quality and accurate measurement.
• Analyze experiment results and communicate actionable recommendations to stakeholders.
• Build a culture of experimentation and data-driven decision making.

• Manage website personalization initiatives that deliver relevant experiences to targeted customer segments.
• Partner with CRM, Marketing, Analytics, and Product teams to define audience strategies and personalization use cases.
• Coordinate implementation of personalized content across digital touchpoints.
• Measure personalization performance and recommend ongoing enhancements.

• Serve as the primary project manager for digital optimization initiatives.
• Develop project plans, manage priorities, and ensure timely delivery across multiple concurrent work streams.
• Facilitate cross-functional meetings and maintain clear communication with business and technical partners.
• Manage risks, dependencies, and issue resolution throughout project life cycles.
• Performance & Analytics
• Monitor key digital KPIs including conversion rate, engagement, customer journey performance, and revenue impact.
• Partner with Analytics teams to evaluate experiment results and identify optimization opportunities.
• Develop dashboards and executive summaries highlighting program performance and business impact.
• Use customer insights to inform future content and optimization strategies.

• Utilize tools such as Adobe Analytics and Contentsquare to evaluate user behavior and site performance
• Monitor KPIs and ensure accuracy of tracking and reporting post-launch
• Provide clear reporting on project outcomes, test performance, and optimization impact
• Use data to inform prioritization and continuous improvement efforts

• Operate within agile workflows using Jira; manage backlogs, sprints, and…