Senior Director, HCP Marketing, Dry Eye Disease; DED Franchise-Rx Pharmaceuticals

Senior Director, HCP Marketing, Dry Eye Disease (DED) Franchise-Rx Pharmaceuticals

Bausch + Lomb (NYSE/TSX: BLCO) is a leading global eye health company dedicated to protecting and enhancing the gift of sight for millions of people around the world—from the moment of birth through every phase of life. Our mission is simple, yet powerful: helping you see better, to live better. Our comprehensive portfolio of over 400 products is fully integrated and built to serve our customers across the full spectrum of their eye health needs throughout their lives.

Our iconic brand is built on the deep trust and loyalty of our customers established over our 170-year history. We have a significant global research, development, manufacturing and commercial footprint of approximately 13,000 employees and a presence in approximately 100 countries, extending our reach to billions of potential customers across the globe. We have long been associated with many of the most significant advances in eye health, and we believe we are well positioned to continue leading the advancement of eye health in the future.

Overview

We are seeking a strategic and results-driven Senior Director of Marketing to lead the eye care professional (ECP) marketing strategy for two innovative brands in the dry eye disease space. This role will be responsible for developing and executing integrated marketing plans that drive awareness, education, and adoption among ophthalmologists, optometrists, and other relevant HCPs.

The ideal candidate will bring deep experience in pharmaceutical or biotech marketing, a strong understanding of the eye care landscape, and a passion for impactful brand storytelling and engagement. They will also have a proven record of success in developing customer-centric marketing strategies and optimizing them through omnichannel marketing. This position reports to the Executive Director of Marketing, DED Franchise.

• Strategic Leadership
• Develop and lead ECP marketing strategies for DED Rx brands in the dry eye disease portfolio.
• Drive strategic thinking that forges a vision for success and alignment to support that vision.
• Develop customer-centric marketing strategies that reflect a deep understanding of the customer journey.

• Campaign Messaging & Execution
• Ensure brands have compelling, creative, and compliant ECP campaigns including messaging, content, and educational materials.
• Direct the translation of complex clinical data into compelling HCP messaging.
• Oversee development of promotional assets (e.g., detail aids, digital tools, peer-to-peer programs, congress materials).
• Direct omni-channel execution with non-personal promotion.

• Stakeholder Engagement
• Build strong relationships and value for all ECP customers.
• Develop relationships with key thought leaders and influencers in the eye care space.
• Lead consulting, advisory boards and ECP engagement initiatives to gather insights and refine strategy.

• Performance & Optimization
• Monitor campaign performance and ECP engagement metrics; optimize tactics based on data and feedback.
• Manage budgets and timelines to ensure efficient execution.

• Team Leadership
• Lead and mentor a team of marketing professionals and agency partners.
• Foster a culture of innovation, collaboration, and accountability.
• Partner closely with all cross-functional partners (Medical Affairs, Sales, Market Access, Sales Training, etc.) to ensure alignment and execution of brand objectives.

Qualifications

• 10+ years of experience in pharmaceutical, biotech, or healthcare marketing.
• Undergraduate degree required. Advanced degree is a plus.
• Proven success in HCP/ECP marketing, particularly within ophthalmology, optometry, or related therapeutic areas.
• Experience in launching or growing brands in the dry eye disease space is preferred.
• Deep understanding of the eye care professional landscape and customer journey.
• Experience translating complex clinical data into compelling marketing messages.
• Demonstrated ability to develop and lead integrated, customer-centric marketing strategies.
• Experience with omnichannel marketing and non-personal promotion tactics.
• Experience leading and mentoring marketing teams and agency…