Brand Manager; Dermatology

Role Summary

Brand Manager to lead strategic marketing for an anti-fungal product portfolio targeting healthcare professionals (Dermatology and Podiatry) and consumers. Develop and implement a holistic, integrated marketing strategy to maximize HCP adoption and patient demand (Direct-to-Consumer). The Brand Manager will report to the Executive Director Dermatology Marketing.

Location:

Bridgewater, New Jersey, USA.

• Define messaging architecture tailored to HCPs and consumers, grounded in clinical data and behavioral insights
• Develop, lead and bring to life brand strategies across dermatology and podiatry segments by working with our internal and external teams and agencies to identify strategic imperatives and supporting tactics
• Drive execution through collaboration with sales, leadership market access leadership, and field access leadership
• Identify opportunities and launch initiatives to address increased utilization management and restrictions with market access coverage
• Collaborate with cross-functional teams, including Market Access, Medical, R&D, Sales, Trade, Finance, Operations, PR, Market Research, etc.
• Track market trends by working closely with analytics to derive competitive strategy and differentiation within a competitive market
• Lead annual planning process to develop and deliver on a strong brand vision
• Drive engagement at specialty conferences (AAD, APMA, SDPA) and through field force enablement
• Monitor competitive landscape, market trends, and audience feedback to refine strategy
• Track KPIs across awareness, conversion and adherence and optimize tactics accordingly
• Manage professional promotional channels, including medical conferences, journal advertising, peer-to-peer programs, and digital engagement platforms tailored for each specialty
• Manage the allocated marketing budget effectively, ensuring maximum ROI across all promotional activities
• Monitor, analyze, and report on KPIs such as market share, sales, prescription trends, and consumer campaign effectiveness

• Minimum of 6+ years of marketing experience in the pharmaceutical or healthcare industry.
• 2+ years of experience as a Product Manager or Brand Manager, preferably managing a drug or medical device
• Proven experience marketing to specialty healthcare audiences (Dermatology, Podiatry, or similar fields is a plus).
• Strong analytical skills with the ability to interpret market data, manage budgets, and make data-driven decisions
• Excellent communication and project management skills
• Experience in omnichannel campaigns and performance tracking
• Experience with market access and product pull through

• Bachelor's degree in Marketing, Business, or a related field.

• Strategic brand planning and marketing execution across professional and consumer channels
• Cross-functional collaboration with Sales, Market Access, Medical, Regulatory, and R&D
• Data analysis and KPI tracking to optimize campaigns
• Budget management and ROI optimization
• Multichannel marketing campaigns and digital engagement