AI Content Producer - Pharmaceutical Marketing
Listed on 2026-02-20
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Marketing / Advertising / PR
Digital Media / Production, Digital Marketing, Marketing Communications, Marketing Manager
AI Content Producer - Pharmaceutical Marketing
Bausch + Lomb (NYSE/TSX: BLCO) is a leading global eye health company dedicated to protecting and enhancing the gift of sight for millions of people around the world—from the moment of birth through every phase of life. Our mission is simple, yet powerful: helping you see better, to live better.
Our comprehensive portfolio of over 400 products is fully integrated and built to serve our customers across the full spectrum of their eye health needs throughout their lives. Our iconic brand is built on the deep trust and loyalty of our customers established over our 170-year history. We have a significant global research, development, manufacturing and commercial footprint of approximately 13,000 employees and a presence in approximately 100 countries, extending our reach to billions of potential customers across the globe.
We have long been associated with many of the most significant advances in eye health, and we believe we are well positioned to continue leading the advancement of eye health in the future.
We are seeking an innovative and highly motivated AI Content Producer with expertise in Generative AI (GenAI) to join our team. Reporting to the Marketing Hub Lead, you will manage end‑to‑end content development while producing high‑quality marketing and patient communication materials. You will play a key role in coordinating cross‑functional needs, ensuring content moves efficiently through review processes and aligns with brand objectives.
In this role, you will use advanced GenAI tools to accelerate content creation, streamline workflows, and elevate creative quality across digital channels. With strong project management capabilities, problem‑solving skills, and hands‑on content design and communication experience, you will deliver impactful materials with speed and accuracy—helping brand teams scale their content and omnichannel execution.
Responsibilities- Lead strategic alignment with the brand team and AOR to develop comprehensive content plans, coordinating creative needs and editorial timing with the media agency to effectively meet brand communication objectives.
- Execute scalable content creation across various digital platforms (social media, display ads, banners, website, digital brochures, and emails, including Veeva RTE) to support omnichannel orchestration and personalization.
- Develop congress and meeting assets, including digital materials, on‑site displays, and promotional content, ensuring alignment with brand communication
- Serve as an internal agency partnering with brand teams to support the PRC submission and review process.
- Partner with analytics teams to review campaign impact metrics and apply data‑driven insights to future content design and strategy.
- Maintain comprehensive content libraries and process documentation to ensure transparency, speed, and regulatory compliance.
- Stay up to date with industry trends and pilot new technology to drive continuous process simplification and automation initiatives to enhance scalability, reduce cycle times, and improve overall operational efficiency.
- Build strong, collaborative relationships with key internal partners including sales, analytics, operations, training, medical, legal, regulatory, and market access.
- Work closely with cross‑functional brand teams, digital, and IT departments to ensure the seamless integration of AI and marketing technologies into campaign workflows.
- Collaborate with external creative and digital agencies for larger campaign development and bespoke projects when necessary.
- Work closely with brand leads on the strategic execution of tactical plans, actively participating in brand planning and budget meetings.
- Education: Bachelor’s degree in Graphic Design, Fine Arts, Marketing, Communications, or a related field. Equivalent practical experience in a creative production environment will also be strongly considered.
- Experience: Minimum of 2 to 4 years of experience in agency or pharmaceutical settings, specifically within digital content, design, or creative account management roles.
- Mindset: While content creation is…
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