Manager, Campaign Strategy & Management

Role Overview

The Manager, Campaign Strategy & Management manages the planning, coordination, and delivery of integrated marketing campaigns across the full product and/or services lifecycle. Operating within established strategies, frameworks, and governance models, the role applies defined campaign playbooks, coordinates cross‑functional execution, and ensures initiatives are delivered with consistency, quality, and alignment to approved objectives across channels and lifecycle stages.

• Translate approved campaign strategies, frameworks, and playbooks into detailed execution plans across assigned initiatives
• Manage and coordinate campaign activities across internal teams and external partners to ensure aligned, on‑time delivery
• Apply documented campaign processes and standards, supporting consistency and adherence across teams
• Maintain visibility into campaign spend against approved plans, assessing execution‑level performance and surfacing risks, optimizations, or variances to support investment and optimization decisions

• Oversee multi‑channel campaign execution to ensure delivery aligns with approved messaging frameworks and channel plans
• Monitor in‑market execution against approved plans and timelines, identifying execution or spend variances and escalating risks to team leadership or appropriate owners as needed

• Lead the execution of campaign plans that translate approved product roadmaps, launches, and lifecycle priorities into defined audiences, use cases, and lifecycle stages
• Ensure execution reflects approved messaging, positioning, and experience intent

• Track campaign performance against defined key performance indicators (KPIs) and summarize results, trends, and execution‑level observations
• Document execution learnings, identify improvement opportunities, and translate insights into actionable inputs that inform future campaign planning and execution within established frameworks
• Analyze and prepare execution‑level insights and updates to support regularly scheduled performance reviews and stakeholder communications

• Serve as a primary point of coordination for assigned campaigns, ensuring clarity on timelines, deliverables, and interdependencies
• Develop status updates and performance summaries to support stakeholder communications led by the Senior Manager

• Bachelors Degree (or equivalent experience) in Marketing, Communications, Business, or related field

• 7+ years of experience planning and delivering integrated marketing campaigns across multiple channels within established strategies
• Experience tracking campaign performance and supporting optimization through insight synthesis and trend identification
• Experience working cross‑functionally to execute against shared objectives

• Relevant marketing, project management, or analytics certifications a plus (e.g., AMA, Pragmatic, PMP) – Preferred

• Proficiency with standard productivity and collaboration tools (Microsoft Office 365 – Excel, PowerPoint, Word, Teams; SharePoint or equivalent platforms)
• Working knowledge of digital marketing channels and associated toolsets, including search, social, email, web, and paid media platforms, for evaluating cross‑channel performance and creative effectiveness
• Knowledge of project and workflow management tools to monitor campaign timelines, intake, dependencies, and resource allocation (e.g., Workfront or similar systems)
• Familiarity with analytics and reporting dashboards (Google Analytics, channel performance dashboards, reporting tools, or equivalent) to interpret campaign results and inform optimization
• Understanding of CRM, marketing automation, or customer engagement platforms (e.g., Salesforce, Hub Spot, Marketo, Adobe Campaign, etc.) to interpret customer lifecycle data and inform campaign strategy – Preferred
• Familiarity with data visualization tools (Power BI, Tableau, or similar) to interpret insights and guide…