International Brand Communications Manager – Holistic Health
Job in
Bridgewater, Plymouth County, Massachusetts, 02324, USA
Listed on 2026-07-13
Listing for:
Jobtailor
Full Time
position Listed on 2026-07-13
Job specializations:
-
Marketing / Advertising / PR
Marketing Strategy, Marketing Manager, Digital Marketing, Marketing Communications
Job Description & How to Apply Below
Responsibilities
- Translate global/US brand strategies into actionable campaign plans for international markets
- Partner with US teams on Big Ideas and campaigns, driving deployment across international markets while ensuring consistency and local relevance
- Define and guide go-to-market and channel strategies in partnership with Distribution Managers
- Ensure high-quality execution standards across markets
- Conduct fact-based assessments to support geographical expansion and define how to win in international markets
- Collaborate with Innovation (I&R) and Portfolio teams to ensure strong pipeline alignment for international markets
- Support distributor partners during brand launches, guiding development of local marketing plans
- Strengthen existing distributor strategies to align with global initiatives in conjunction with distributor managers
- Ensure execution excellence by reviewing campaign deployment, gathering feedback, and driving improvements
- Coordinate campaign timelines across markets
- Track and monitor brand performance across international markets
- Bachelor’s degree in Marketing, Business Administration, Product Development, or a related field
- MBA is preferred but not required
- Strong business analytics skills
- 5+ years of proven marketing leadership with a focus in marketing on FMCG/VMS brands, healthcare brands
- Sales and category management experience is an important plus
- Ability to navigate and collaborate in an international business environment with countries and partners
- In-market experience with holistic brand building, focusing on ATL, BTL and digital marketing
- Retail marketing experience
- Good understanding and experience in digital marketing and social media marketing and eCommerce
- Strong project management skills, able to handle multiple projects simultaneously
- Broad stakeholder management experience, including working with third-party agencies and vendors
- Experience bringing new brands into new markets
- Excellent communication skills, creativity, organization, and the ability to influence without authority
- Proficiency in English
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