Assistant Brand Manager; Garden

Position Overview

The Assistant Brand Manager (ABM) plays a critical role in supporting the development and execution of brand strategies and marketing plans, including business performance tracking, budget management, and cross‑functional coordination to drive brand growth and operational excellence.

• Support the development of annual brand plans and long‑term strategic initiatives.
• Analyze brand and category performance using syndicated data (e.g., IRI, Nielsen) to identify trends and opportunities.
• Monitor competitive landscape and consumer behavior to inform strategy.
• Lead monthly business reviews and performance tracking.
• Manage brand budgets including purchase orders, invoice tracking, and reconciliation.
• Collaborate with Finance to ensure accurate P&L management and forecasting.
• Track coupon programs, redemptions, and financial deliverables.
• Coordinate execution of marketing programs including digital, shopper, and promotional tactics.
• Support packaging updates, new item setup, and product lifecycle management.
• Partner with cross‑functional teams to ensure timely delivery of marketing assets and product launches.
• Serve as a liaison between Marketing and internal teams including Sales, Supply Chain, Legal, Regulatory, and R&D.
• Support customer marketing initiatives and sales communication development.
• Collaborate with external agencies and vendors as needed.

• Bachelor’s degree required; MBA preferred.
• 3+ years of experience in brand marketing or a related field is strongly preferred.
• Experience in a branded CPG industry strongly preferred.

• Strong analytical and problem‑solving skills.
• Proficiency in Microsoft Office Suite, especially Excel and PowerPoint.
• Experience with syndicated data tools (e.g., IRI, Nielsen).
• Excellent communication, organizational, and project management skills.
• Ability to work independently, manage multiple priorities, and meet deadlines.
• Collaborative mindset with a passion for learning and growth.
• Interest in health & wellness is a plus.

Location:

Remote or hybrid based on the selected candidate’s geographic location. Preference will be given to applicants who live within commuting distance of Bridgewater, New Jersey.

Pay range: $105,000 to $120,000. Final compensation may vary based on skills, experience, and geographic location.

Benefits: 401(k) with company match, healthcare coverage, and a broad range of additional benefits. Incentives and/or benefit packages may vary depending on the position.

Visa Sponsorship:
This position is not eligible for visa sponsorship.

The Nestlé Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by applicable law. If you require accommodations to participate fully in the recruitment experience, please contact  or call

Job Requisition: 405417