Lens Care Brand Growth Leader — Hybrid

Date: May 10, 2026

Location: US-NJ-Bridgewater, US

Bausch + Lomb (NYSE/TSX: BLCO) is a leading global eye health company dedicated to protecting and enhancing the gift of sight for millions of people around the world—from the moment of birth through every phase of life. Our mission is simple, yet powerful: helping you see better, to live better.

Our comprehensive portfolio of over 400 products is fully integrated and built to serve our customers across the full spectrum of their eye health needs throughout their lives. Our iconic brand is built on the deep trust and loyalty of our customers established over our 170-year history. We have a significant global research, development, manufacturing and commercial footprint of approximately 13,000 employees and a presence in approximately 100 countries, extending our reach to billions of potential customers across the globe.

We have long been associated with many of the most significant advances in eye health, and we believe we are well positioned to continue leading the advancement of eye health in the future.

Overview

Reporting to the Vice President of Marketing for the US & Canada within the Consumer Healthcare division, the Senior Brand Manager, Lens Care serves as the brand’s strategic and operational leader. This role is responsible for delivering sustained, profitable growth through disciplined strategy, flawless execution, and relentless performance management. The Senior Brand Manager owns the end-to-end brand P&L, translates consumer and performance data into decisive action, and mobilizes cross‑functional teams to win at shelf, online, and in the consumer’s daily routine.

Success is measured through net sales growth, market share gains, brand health metrics, A&P efficiency, and executional excellence.

Responsibilities

• Drive Brand Growth with Precision and Speed
  • Own development and execution of annual and long-range brand plans delivering net sales growth and market share gains.
  • Translate strategy into clear, time-bound activations across shopper marketing, search, SEO, ecommerce, displays, and trade promotion—driving measurable lift in velocity, conversion, and household penetration.
  • Ruthlessly prioritize initiatives based on ROI, speed to impact, and scalability.
• Lead Cross-Functional Execution
  • Act as the single-point owner coordinating marketing, sales, media, ecommerce, insights, supply chain, and agencies to deliver on commitments on time and in full.
  • Drive executional excellence across in-store, digital, and omnichannel touchpoints, ensuring launch readiness, message consistency, and commercial impact.
• Performance Analytics & Insight-Led Optimization
  • Own the brand performance dashboard, tracking shipments, retail sales, consumption, market share, media ROI, search performance, website traffic, conversion, social engagement, SEO rankings, and ecommerce KPIs.
  • Convert data into action—identifying opportunities to improve A&P efficiency, promotional effectiveness, and demand generation, with documented learnings applied in-quarter.
  • Deliver monthly and quarterly business readouts with clear insights, decisions, and corrective actions.
• Full P&L Ownership
  • Manage budget with disciplined forecasting, variance management, and optimization to deliver improved ROAS and margin expansion.
  • Update sales forecasts based on actual shipments and consumption trends, partnering with demand planning and operations to minimize forecast error and supply risk.
  • Balance growth ambition with profitability, ensuring brand investment translates into sustainable earnings.
• Operational Excellence & Governance
  • Lead initiation, tracking, and closure of all internal workflows
  • Drive promotional and packaging assets with speed, accuracy, and attention to regulatory detail.
  • Set the standard for urgency, ownership, and follow-through across all brand initiatives.

Qualifications

• A passion for improving consumer lives and a demonstrated track record of an ownership mindset.
• 5+ years of experience within US OTC and/or CPG marketing organization. Healthcare professional marketing experience a plus.
• Ability to work in a time-sensitive, fast-paced environment and to demonstrate ownership and execution…