Senior Specialist, Product Management

Company Overview

Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for producing award-winning printers, sewing machines, P-touch labelers, and more. Brother International Corporation (BIC) was established in 1954, marking over 70 years of operations in the United States. Our Americas headquarters is located in Bridgewater, New Jersey.

BIC is a wholly owned subsidiary of Brother Industries Limited (BIL), which was founded in 1908 in Nagoya, Japan, and operates in more than 30 countries worldwide. Brother’s Americas presence includes subsidiaries in Canada, Mexico, Brazil, Argentina, Chile, and Peru.

Brother has consistently been recognized as a best place to work, reflecting our commitment to fostering a workplace culture aligned with our core values of being inclusive, collaborative, customer-centric, and socially responsible. We value work-life balance and flexibility, and as a result have introduced policies such as our hybrid office schedule, casual dress code, and flexible Fridays, which allow us to wrap up meetings for dedicated focus time or to start our weekends sooner, year-round.

Our commitment to employee growth and development is demonstrated through our offering of facilitated courses and certificate programs and our investment in resources that enable self-paced learning.

The Senior Specialist, Product Management, supports all product marketing strategy efforts for the Business Machine Group. This position works towards being a subject matter expert on the products and supports the execution of Brother’s marketing plans through all touchpoints. This position understands the competitive landscape, customer buying behavior, and market trends, and then uses that information to develop and execute relevant marketing materials and product positioning, with guidance from management.

This position takes a leadership role with a variety of marketing projects, collaborating with key stakeholders to ensure projects are completed accurately and on time.

Market / Data Analysis

• Create in-depth market and brand analyses to support Go-to-Market strategy
• On a weekly basis, monitor/track brand performance and initiatives (market share, POS data, etc.)
• Continuously acquire and share competitive MI (market intelligence) with broader GTM team
• Leverage syndicated data, listening data, and market research to help formulate new go-to-market concepts and ideas to combat competitive threats
• Develop insights and create executive summaries based on information gathered
• Maintain and document full understanding of the competitive environment to assess impact on business (competitive grids, retailer assortments, etc.)
• Take the lead on ad-hoc GTM projects as needed

New Product Launch Execution

• Drive the process for new product launches and documentation needed
• Maintain up-to-date records in the project management software (Workfront) & coordinate with key stakeholders accordingly
• Take the lead on development of Advance Specification Sheets and other launch documents
• Ensure execution on Brother-USA touchpoints for new product launches (e.g. Project Information Management (PIM) system;
  Digital Asset Management (DAM) system)
• Work with CXC to execute strategic messaging strategies during launch process (Cartons, Mylars, Marketing Material, etc.) and update Channel content as needed
• Audit PDPs across retail to ensure consistency with messaging grids and prioritized KSPs (key selling points)

Account Management & Sales Support

• Work with Sales team on creating channel / customer specific marketing materials used for on-line and in-store activity
• Ensure consistent look and feel for each product segment while remaining true to the overall strategic direction
• Use market research data to provide content and direction to the Sales and Channel teams, with support from management
• Review and maintain channel partner webpages & coordinate with key stakeholders accordingly

Marketing Liaison (Internally focused departments)

• Act as a marketing liaison for key…