Global Strategic Marketing Manager - Personal Care

About the Job

At Nouryon, our global team takes positive action every day, to reach higher collectively and individually. We create innovative and sustainable solutions for our customers to answer society’s needs – today and in the future. The purpose of this role is to leverage our collective understanding of industry drivers, along with Nouryon’s capabilities, to develop a compelling vision for the future of Nouryon’s business in the Personal Care market.

The Global Strategic Marketing Manager, while leading the overall strategic marketing of the segment, creates and executes the business strategy, co-owns the Personal Care innovation portfolio with R&D by driving projects through stage gate diligence, and supports M&A activities essential for the segment.

• Strategy & Marketing
  • Develop and roll out a compelling global business strategy and strategic marketing plan for the global Personal Care market.
  • Translate global strategy into actionable regional and segment-level initiatives, working closely with regional market managers, sales, product management, R&D, and supply chain, ensuring regional plans are clear and actionable.
  • Create and support long-range planning.
  • Conduct market research and competitive analysis.
  • Develop go-to-market strategies and pricing logic for new applications and products, developing and monitoring KPIs, market share, and performance vs. plan to measure success.
  • Develop thorough launch packages for new products, including promotional materials, availability of samples, regulatory actions, and price guidelines.
  • Track execution of strategic initiatives and key growth projects.
  • Monitor competitive, customer, and market developments and adjust strategic initiatives accordingly in a timely manner.
  • Lead a global cross-functional team (MMT) that shares regional market insights, leverages successes and learnings, and ensures overall alignment.
  • Act as the marketing lead for strategic accounts to enable account-specific strategies and growth.
  • Interact and build relationships with participants across the value chain to understand issues, gain insights, and identify opportunities.
  • Partner and liaise with relevant industry consortiums.
  • Attend trade shows and industry conferences and serve as a company representative for select interviews and presentations.
  • Support trade shows, conferences, and digital marketing initiatives.
  • Support the Global Marketing Director as needed for various initiatives and reviews.
• Innovation
  • Develop and maintain a robust innovation project portfolio, working with the R&D counterpart to prioritize and select new projects and encouraging the submission of new product ideas from all functions.
  • Lead and support innovation projects by providing and updating business cases and launch plans, coordinating product launches, campaigns, and technical communications.
  • Conduct extensive voice-of-customer work and, in collaboration with R&D, define customer needs, applications, and formulation opportunities.
  • Develop and refine business cases for innovation projects, including concept statement development, addressable market definition, and building an economic model.
  • Create multi-generational product/application plans and advance projects through stage-gate reviews while working cross-functionally across the organization.
  • Develop value propositions for new and existing applications, products, and sub-segments.
• Stakeholder Management, Governance & Miscellaneous
  • Interface with regional marketing, product management, sales, and business leadership.
  • Prepare presentations for leadership reviews, gate meetings, and strategy updates.
  • Contribute to the continuous improvement of marketing processes and tools.
  • Serve as an informal global ambassador of Nouryon’s values, behaviors, and company brand.

• Bachelor’s degree, preferably in Marketing, Business Administration, Chemistry, Chemical Engineering, or an engineering‑related discipline (MBA desirable).
• 10+ years of relevant strategic segment/marketing experience.
• 2+ years of experience in an internal strategy group or at a top-tier strategy consulting firm.
• Extensive knowledge and experience of the Personal Care market.
• Expe…