Manager, Digital Marketing; Aesthetic Medical Device

Responsibilities

• Lead annual/quarterly integrated digital campaign planning across paid/owned/earned channels; translate brand goals into full-funnel media briefs, audience strategies, and activation plans.
• Develop channel strategies across META, Google, programmatic, influencers, CTV, and retargeting; build campaign roadmaps aligned to launches, promotions, and events.
• Drive digital activation for product launches and in-market initiatives; develop digital-first creative/storytelling frameworks and amplification plans.
• Partner with Brand/PR/Comms for influencer and KOL integrations and co-branded moments; oversee event digital extensions (pre-demand, onsite capture, post-event nurturing).
• Manage media agencies; oversee media plans/forecasting/pacing and KPI alignment; optimize via weekly performance reviews, A/B testing, and creative refresh.
• Own full-funnel analytics and campaign dashboards/measurement plans; report monthly/quarterly with actionable optimization insights and support ROI tracking.
• Lead briefing, development, and QC of digital creative assets (video, static, landing pages, CRM); manage timelines, submissions, and PRC/approvals.
• Partner with CRM/IT for journeys tied to triggers/segmentation; align campaigns with landing page UX, SEO, lead capture; ensure tagging/tracking/attribution accuracy.
• Manage/mentor Marketing Coordinator; lead cross-functional alignment and agency/production partner accountability.

• Bachelor’s degree (preferred MBA/advanced degree).
• 5 years in digital marketing/paid media/brand activation/omnichannel.
• Proven integrated paid media leadership across META, Google, programmatic, influencers, CTV.
• Strong digital KPIs, analytics, dashboards, and testing frameworks.
• Experience managing creative production and PRC/med-legal review with cross-functional approvals.
• Experience managing direct reports/agencies and complex timelines; excellent PM and stakeholder leadership.

• Experience in aesthetics/medical devices/premium beauty or other regulated categories.
• Familiarity with Salesforce, Marketo, and web optimization tools.
• Influencer programs, video production, and high-volume creative workflows.

• Medical (includes prescription drug), Dental, Vision;
  Flexible Spending Accounts; 401(k) with matching; discretionary time off; paid sick time; stock purchase plan; tuition reimbursement; parental leave; short- and long-term disability; life and accidental death & dismemberment insurance; paid holidays; employee referral bonuses and discounts.