Senior Manager, Digital Marketing Hub Lead

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Bausch + Lomb (NYSE/TSX: BLCO) is a leading global eye health company dedicated to protecting and enhancing the gift of sight for millions of people around the world—from the moment of birth through every phase of life. Our mission is simple, yet powerful: helping you see better, to live better.

Our comprehensive portfolio of over 400 products is fully integrated and built to serve our customers across the full spectrum of their eye health needs throughout their lives. Our iconic brand is built on the deep trust and loyalty of our customers established over our 170-year history. We have a significant global research, development, manufacturing and commercial footprint of approximately 13,000 employees and a presence in approximately 100 countries, extending our reach to billions of potential customers across the globe.

We have long been associated with many of the most significant advances in eye health, and we believe we are well positioned to continue leading the advancement of eye health in the future.

Overview

Join Bausch + Lomb Consumer Marketing in a highly visible role that will shape the future of digital marketing and consumer engagement across our Consumer brand portfolio. As the Digital Marketing Hub Lead
, you will define and scale the capabilities, operating model, and that power personalized consumer experiences, AI-enabled content creation, CRM, social commerce, and marketing technology adoption.

This role serves as the bridge between brand strategy, consumer engagement, technology, and commercial performance. Working closely with Marketing, Sales, Digital Commerce, Analytics, IT, and agency partners, you will lead the adoption of next-generation marketing capabilities and build the roadmap, processes, and governance needed to accelerate growth, improve marketing effectiveness, and deliver measurable business impact.

Responsibilities

• Lead and evolve the Marketing Hub operating model, establishing governance, best practices, and scalable processes that improve marketing effectiveness across the Consumer organization.
• Partner with brand marketing to develop the omnichannel marketing strategy and drive execution across Consumer brands, including prioritization, capability development, investment decisions, and performance optimization.
• Identify and advance next-generation marketing capabilities, including AI-enabled content creation, personalization, CRM, social commerce, affiliate marketing, retail media, and data-driven audience activation.
• Serve as the business owner for CRM and audience activation, leveraging audience data, segmentation, and CDP capabilities to create more relevant consumer experiences and improve engagement.
• Collaborate with brand marketers to define social commerce strategy and growth priorities across platforms, including Tik Tok Shop and emerging commerce channels, while partnering with execution teams on implementation and activation.
• Drive the adoption of AI-enabled marketing capabilities and next-generation Mar Tech solutions, translating technology investments into practical use cases, training programs, adoption plans, and measurable business outcomes.
• Establish content strategy, governance, priorities, standards, and performance expectations while partnering with the Manager, Digital Content & Social Commerce on execution and activation.
• Identify, evaluate, pilot, and scale emerging digital marketing capabilities, AI solutions, social commerce opportunities, and consumer engagement models that create competitive advantage for the Consumer portfolio.
• Drive organizational digital marketing execution through coaching, guidance, best-practice development, and change management initiatives that increase marketing effectiveness across the organization.
• Partner with Sales, Digital Commerce, and Brand Marketing teams to identify opportunities that accelerate revenue growth, improve conversion, increase marketing ROI, and strengthen commercial performance.
• Establish KPIs and measurement frameworks that connect Marketing Hub initiatives to revenue growth, conversion, media efficiency, technology adoption, speed to market, and overall business impact.

Qualifications

Required:

• Bachelor's degree in Marketing, Business, Communications, Digital Marketing, or a related field.
• 8+ years of experience in consumer marketing, with hands‑on ownership of digital marketing, CRM, Mar Tech, omnichannel marketing, or digital…