Senior Director,Sales,Industrial Sewing and Printing Job Bridgewater area,Massachusetts USA,Sales

Company Overview

Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for producing award-winning printers, sewing machines, P-touch labelers, and more. Brother International Corporation (BIC) was established in 1954, marking over 70 years of operations in the United States. Our Americas headquarters is located in Bridgewater, New Jersey.

BIC is a wholly owned subsidiary of Brother Industries Limited (BIL), which was founded in 1908 in Nagoya, Japan, and operates in more than 30 countries worldwide. Brother’s Americas presence includes subsidiaries in Canada, Mexico, Brazil, Argentina, Chile, and Peru.

Company Overview

Why Work at Brother?

Brother USA has consistently been recognized as a best place to work, reflecting our commitment to fostering a workplace culture aligned with our core values of being inclusive, collaborative, customer-centric, and socially responsible. We value work-life balance and flexibility, and as a result have introduced policies such as our hybrid office schedule, casual dress code, and flexible Fridays, which allow us to wrap up meetings for dedicated focus time or to start our weekends sooner, year-round.

Our commitment to employee growth and development is demonstrated through our offering of facilitated courses and certificate programs and our investment in resources that enable self-paced learning.

Role Overview

The Senior Director, Sales, Industrial Sewing and Printing leads the sales organization for the Industrial Products Division (IPD), with responsibility for the Industrial Sewing Machines (ISM) and Industrial Printing (IP) product portfolios. This role develops and executes comprehensive sales strategies that drive sustainable revenue growth, profitability, market expansion, and customer satisfaction across the United States. The Senior Director is accountable for sales strategy, channel development and support, sales forecasting, budgeting, business planning, and organizational performance.

This position provides leadership for Regional Sales Managers, Technical Sales Specialists, Product Managers, and other sales personnel while fostering collaboration across Operations, Finance, Customer Service, Product Management, and global business partners. While primarily focused on the U.S. market, this role also provides leadership and strategic alignment with Central and South American subsidiaries, through collaboration, influence, and global business leadership.

Duties & Responsibilities Sales Strategy & Business Development

Develop and execute the overall sales strategy for the Industrial Sewing Machines and Industrial Printing businesses to achieve or exceed revenue, profitability, and market share objectives
Analyze business trends, customer needs, competitive activity, and industry developments to identify growth opportunities and support strategic planning
Develop and execute strategic business plans that support long-term category growth and market expansion
Identify, develop, and strengthen relationships with key end users, distributors, dealers, OEMs, and strategic channel partners
Drive new customer acquisition through consultative, solution-based selling and integrated cross-functional team approaches
Conduct Quarterly Business Reviews (QBRs) with key customers and distribution partners
Collaborate with channel partners to increase…