Region Business Manager, Northeast Grocery

About this Position

At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow. This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world.

Dare to learn new skills, advance in your career and make an impact at Henkel.

The Region Business Manager (RBM) is responsible for driving sales growth, profit performance, and market share expansion across the Northeast Grocery Territory for Henkel Consumer Brands. This role leads the commercial development and execution of the Northeast Region business strategies, manages key customer relationships, and partners with brokers and cross-functional teams to maximize distribution, visibility, and execution excellence. The RBM owns region’s business performance, identifies growth opportunities through data-driven insights, and ensures successful execution of customer and company objectives.

• Own region sales, volume, profit, and market share objectives.
• Deliver annual revenue targets while managing trade investments and overall business profitability.
• Develop and execute strategic business plans that drive sustainable growth across the territory.

• Build and maintain strong relationships with Northeast Region grocery retailers, distributors, and key decision-makers.
• Develop customer-specific strategies that support category growth and strengthen Henkel’s position within the market.
• Lead business reviews, negotiations, and promotional planning activities with customers.

• Lead and influence broker partners and field sales resources to deliver best-in-class retail execution.
• Ensure effective implementation of merchandising programs, distribution initiatives, and promotional activities.
• Monitor in-store performance and address execution opportunities to improve results.

• Utilize syndicated data sources, including Circana (IRI), Nielsen, and customer analytics, to identify trends and growth opportunities.
• Analyze category, shopper, and competitive data to optimize assortment, pricing, placement, and promotional strategies.
• Develop actionable recommendations that drive distribution gains and sales growth.

• Partner closely with Category Management, Supply Chain, Sales Finance, and Customer Strategy teams to deliver customer and company objectives.
• Support new product launches, forecasting activities, and promotional planning processes.
• Ensure alignment between customer needs and organizational priorities.

• Bachelor's degree in Business, Marketing, Sales, or a related field required.
• Minimum of 5-7 years of progressive experience in Consumer Packaged Goods (CPG) sales, category management, account management, or related commercial roles.
• Experience working with grocery retailers (Wakefern and/or other Northeast grocery experience a plus), brokers, and syndicated data preferred.
• Demonstrated success managing customer relationships and delivering business growth.
• Strong negotiation, communication, and relationship management skills.
• Proven business and financial acumen, including P&L management.
• Analytical mindset with experience leveraging retail and consumer insights to drive decisions.
• Ability to work cross-functionally in a fast-paced, results-oriented environment.
• Strong leadership and influencing skills, including indirect team leadership.