Senior Specialist, Dealer Communications & Programs – HAD

Company Overview

Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for producing award-winning printers, sewing machines, P-touch labelers, and more. Brother International Corporation (BIC) was established in 1954, marking over 70 years of operations in the United States. Our Americas headquarters is located in Bridgewater, New Jersey.

BIC is a wholly owned subsidiary of Brother Industries Limited (BIL), which was founded in 1908 in Nagoya, Japan, and operates in more than 30 countries worldwide. Brother’s Americas presence includes subsidiaries in Canada, Mexico, Brazil, Argentina, Chile, and Peru.
Why Work at Brother?

Brother has consistently been recognized as a best place to work, reflecting our commitment to fostering a workplace culture aligned with our core values of being inclusive, collaborative, customer-centric, and socially responsible. We value work-life balance and flexibility, and as a result have introduced policies such as our hybrid office schedule, casual dress code, and flexible Fridays, which allow us to wrap up meetings for dedicated focus time or to start our weekends sooner, year-round.

Our commitment to employee growth and development is demonstrated through our offering of facilitated courses and certificate programs and our investment in resources that enable self-paced learning.
Role Overview

The Senior Specialist, Dealer Communications & Programs – HAD supports the Partner Experience function in delivering a seamless, engaging and high-value experience for our dealer network. This role is responsible for executing communication, digital platform, event, program and education initiatives that strengthen partner relationships and reinforce Brother’s commitment to dealer success.

Partner Communication & Engagement

• • Development, schedule and execute of dealer-facing communications across the Dealer support platform, newsletters, email, and other channels
  • Draft, proof and coordinate messaging to ensure clarity, consistency and alignment with brand guidelines and internal stakeholders
  • Maintain communication calendars, editorial strategy, track deliverables and ensure timely distribution of updates, product/promo information and event notices
  • Support cross-functional alignment by collecting inputs from Sales, Marketing, Product and Education teams for inclusion in partner communications

Dealer Support Platform & Digital Excellence

• • Support the ongoing maintenance, organization, and content management of the Dealer Support portal
  • Provide recommendations for continuous improvement for sales and product tools
  • Provide platform recommendations, upload resources, manage asset accuracy, update pages, and monitor platform functionality
  • Conduct analytics reporting, including usage trends, content performance, and dealer behavior insights
  • Partner with CXC and internal teams to log issues, track enhancements, and assist with testing or QA of new features and content updates

Partner Program Management

• • Onboard new dealers by preparing resource kits, access instructions, and welcome communications. Support the creation, organization, and distribution of partner toolkits, launch materials, playbooks, and promotional calendars
  • Coordinate training sessions, webinars, and educational events—including scheduling, invitations, reminders, and content uploads
  • Facilitate surveys, feedback collection and data organization
  • HAD Dealer Program Support including Dealer Agreements, Partner Programs and Dealer Initiatives
  • Complete Management of Synchrony Financing Program for Brother machines- analyze and audit data

Event & Trade shows

• • Support planning, logistics, tracking, and on-site coordination for dealer events, national training sessions, and trade shows
  • Manage communication timelines, event resource preparation, booth materials, and dealer outreach
  • Assist with vendor coordination, shipping logistics, and cross-functional alignment to ensure successful execution
  • Collect and organize post-event feedback, attendance metrics, and follow-up actions to support ROI tracking