Senior Manager, CRM Commercial

Company Overview

Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for producing award-winning printers, sewing machines, P-touch labelers, and more. Brother International Corporation (BIC) was established in 1954, marking over 70 years of operations in the United States. Our Americas headquarters is located in Bridgewater, New Jersey.

BIC is a wholly owned subsidiary of Brother Industries Limited (BIL), which was founded in 1908 in Nagoya, Japan, and operates in more than 30 countries worldwide. Brother’s Americas presence includes subsidiaries in Canada, Mexico, Brazil, Argentina, Chile, and Peru.
Why Work at Brother?

Brother USA has consistently been recognized as a best place to work, reflecting our commitment to fostering a workplace culture aligned with our core values of being inclusive, collaborative, customer-centric, and socially responsible. We value work-life balance and flexibility, and as a result have introduced policies such as our hybrid office schedule, casual dress code, and flexible Fridays, which allow us to wrap up meetings for dedicated focus time or to start our weekends sooner, year-round.

Our commitment to employee growth and development is demonstrated through our offering of facilitated courses and certificate programs and our investment in resources that enable self-paced learning.
Role Overview

The Senior Manager, CRM Commercial Application guides and leads the technical direction for the development, design, and systems integration of multiple CRM systems that support various commercial business processes across Marketing, Sales, and Service. This position prepares solution designs and guides other technical resources in developing the designs. This position also leads in technical research and development design to enable continuous innovation within the cloud application space, and ensures that system hardware, software, operating systems, and related policies and procedures adhere to organizational specifications, values, and goals.

Design & System Management

• • Lead the development design of business systems solutions from conceptualization through stabilization using various computer platforms
  • Analyze and translate business requirements into technical specifications, present options, evaluate and recommend solutions
  • Drive out unperceived business needs, leverage existing solutions (across Brother companies, publicly available, vendor packages, etc.) where appropriate
  • Proactively identify and communicate process and system improvement ideas to IT or business
  • Support development and oversee the implementation of approved project plans and activities
  • Collaborate with other application managers to support various marketing platforms (Pardot, Salesforce Marketing Cloud, Data Cloud, etc.)
  • Recommend new systems or services, system upgrades, or other infrastructure improvements
  • Research industry trends and proactively communicate issues of relevance to decision-makers
  • Collaborate with team members and internal customers across the organization to ensure business requirements and IT resources are aligned and understand the solutions being developed

Salesforce for Sales/ Service

• • Design and implement scalable end user security model for the CRM Application.
  • Ensure secure access to the systems including the activation and deactivation of users.
  • Oversee the continued support and development of the Salesforce Sales application as needed and prioritized by the Brother sales teams
  • Oversee the current needs for Salesforce related Service solutions in support of those business areas needing this application
  • Manage team through implementation of all configurations and light customizations for the SFDC system and related integrations

Vendor Management

• • Maintain vendor relationships to keep informed of IT industry trends
  • Determine hardware and / or software needs
  • Coordinate maintenance activities

Mentorship & Training

• • Develop logical, thoughtful, intuitively sequential training documents
  • Provide leadership, technical guidance to staff.
  • Deliver constructive…