Digital Project Manager - Content Testing and Personalization

Stefanini Group is hiring! Stefanini is looking for a Digital Project Manager - Content Testing and Personalization in Bridgewater, NJ (Hybrid) For quick apply, please reach out to Johvie Cuan Call:  / Email:  Open for W2 candidates only!

Location:

1001 Frontier Rd, Suite 100, Bridgewater, NJ 08807 Hybrid, 4 days onsite, 1 day remote Platforms:
Salesforce Commerce Cloud, Optimizely Web Experimentation, Adobe Analytics, Tealium

Reports To:

Senior Director, Digital User Experience Overview:
The Manager, Digital Project Management is responsible for leading the planning, execution, and optimization of digital experiences across company's e-commerce platforms. This role serves as the bridge between business stakeholders, creative teams, merchandising, technology, analytics, and agency partners to deliver high-impact digital content, manage experimentation initiatives, and scale personalization strategies that improve customer engagement and business performance. This position is responsible for managing the end-to-end lifecycle of website content and optimization initiatives—from intake and prioritization through implementation, testing, analysis, and continuous improvement—to support company's digital growth strategy.

This role is critical to advancing company's strategic focus on accelerating digital growth and delivering best-in-class consumer experiences. As the company continues to scale its direct-to-consumer and e-commerce channels, this role ensures that digital platforms are not only functional and brand-aligned but continuously optimized through data-driven testing to maximize conversion, engagement, and revenue.

Key Responsibilities:

Digital Content & Experience Management Lead the planning, prioritization, and execution of website content updates, promotional campaigns, and seasonal experiences. Manage project timelines, dependencies, and stakeholder communications for digital content initiatives. Partner with Creative, Merchandising, Marketing, Product, and Technology teams to deliver seamless customer experiences. Ensure digital experiences align with brand standards, business objectives, and customer journey best practices. Identify opportunities to improve operational efficiency within the content publishing process.

CRO, Testing & Experimentation Own the roadmap for A/B and multivariate testing initiatives across the e-commerce experience. Partner with business teams to identify optimization opportunities and translate hypotheses into test plans. Coordinate implementation with development teams and testing platforms. Monitor test execution to ensure quality and accurate measurement. Analyze experiment results and communicate actionable recommendations to stakeholders. Build a culture of experimentation and data-driven decision making.

Personalization Strategy Manage website personalization initiatives that deliver relevant experiences to targeted customer segments. Partner with CRM, Marketing, Analytics, and Product teams to define audience strategies and personalization use cases. Coordinate implementation of personalized content across digital touchpoints. Measure personalization performance and recommend ongoing enhancements. Cross-Functional Project Management Serve as the primary project manager for digital optimization initiatives. Develop project plans, manage priorities, and ensure timely delivery across multiple concurrent work streams.

Facilitate cross-functional meetings and maintain clear communication with business and technical partners. Manage risks, dependencies, and issue resolution throughout project life cycles. Performance & Analytics Monitor key digital KPIs including conversion rate, engagement, customer journey performance, and revenue impact. Partner with Analytics teams to evaluate experiment results and identify optimization opportunities. Develop dashboards and executive summaries highlighting program performance and business impact.

Use customer insights to inform future content and optimization strategies. Data, Insights & Performance Utilize tools such as Adobe Analytics and Contentsquare to evaluate user behavior and site performance Monitor KPIs and ensure accuracy of tracking and reporting post-launch Provide clear reporting on project outcomes, test performance, and optimization impact Use data to inform prioritization and continuous improvement efforts Collaboration & Ways of Working Operate within agile workflows using Jira;

manage backlogs, sprints, and prioritization…