Senior Director, Sales, Industrial Sewing and Printing
Listed on 2026-10-05
-
Sales
Director of Sales, Business Development, Industrial Sales, Sales Manager
Senior Director, Sales, Industrial Sewing and Printing
The Senior Director, Sales, Industrial Sewing and Printing leads the sales organization for the Industrial Products Division (IPD), with responsibility for the Industrial Sewing Machines (ISM) and Industrial Printing (IP) product portfolios. This role develops and executes comprehensive sales strategies that drive sustainable revenue growth, profitability, market expansion, and customer satisfaction across the United States. The Senior Director is accountable for sales strategy, channel development and support, sales forecasting, budgeting, business planning, and organizational performance.
This position provides leadership for Regional Sales Managers, Technical Sales Specialists, Product Managers, and other sales personnel while fostering collaboration across Operations, Finance, Customer Service, Product Management, and global business partners. While primarily focused on the U.S. market, this role also provides leadership and strategic alignment with Central and South American subsidiaries, through collaboration, influence, and global business leadership.
Duties & Responsibilities
- Sales Strategy & Business Development
- Develop and execute the overall sales strategy for the Industrial Sewing Machines and Industrial Printing businesses to achieve or exceed revenue, profitability, and market share objectives
- Analyze business trends, customer needs, competitive activity, and industry developments to identify growth opportunities and support strategic planning
- Develop and execute strategic business plans that support long-term category growth and market expansion
- Identify, develop, and strengthen relationships with key end users, distributors, dealers, OEMs, and strategic channel partners
- Drive new customer acquisition through consultative, solution-based selling and integrated cross-functional team approaches
- Conduct Quarterly Business Reviews (QBRs) with key customers and distribution partners
- Collaborate with channel partners to increase end-user engagement and expand market penetration
- Recommend pricing strategies, sales programs, and channel initiatives to maximize business performance
- Participate in trade shows, customer events, technology seminars, and industry association meetings to strengthen market presence and customer relationships
- Serve as the executive liaison between customers and internal cross-functional teams
- Sales Leadership
- Lead the day-to-day activities of the Industrial Print sales organization across the Industrial Sewing Machines (ISM) and Industrial Printing (IP) product lines
- Develop, coach, and mentor Regional Sales Managers, Technical Sales Specialists, Product Managers, and other direct reports to build a high-performing sales organization
- Establish clear performance expectations, measurable objectives, and accountability for revenue growth, profitability, forecast accuracy, customer retention, and new business development
- Foster a customer-focused, high-performance culture emphasizing accountability, collaboration, continuous improvement, and professional development
- Travel with sales team members to observe customer meetings, provide coaching, strengthen customer relationships, and improve sales effectiveness
- Develop, implement, and enforce sales policies, procedures, and best practices that improve organizational performance and operational effectiveness
- Collaborate with Operations, Finance, Product Management, Customer Service, and global business leaders to align strategic priorities and support successful execution
- Partner with international subsidiaries and regional leadership to share best practices, drive consistency, and support global business initiatives
- Influence internal and external stakeholders domestically and internationally to achieve strategic business objectives
- Provide strategic recommendations, business insights, and performance updates to executive leadership that support long-term organizational growth
- Champion continuous improvement through process optimization, data-driven decision making, organizational development, and talent succession planning
- Sales Budget, Forecasting & Business Operations
- Own the sales budget, revenue forecast, profitability targets, and overall financial performance for the assigned business
- Develop accurate monthly, quarterly, and annual sales forecasts
- Collaborate closely with Operations and Supply Chain to support inventory planning, demand forecasting, and product availability
- Monitor inventory levels, sales…
(If this job is in fact in your jurisdiction, then you may be using a Proxy or VPN to access this site, and to progress further, you should change your connectivity to another mobile device or PC).