Manager, Wholesale Visual Merchandising – North America

Manager, Wholesale Visual Merchandising, North America

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

The Manager, Wholesale Visual Merchandising, North America plays a critical role in bringing New Balance's brand and product stories to life across key wholesale partners. Reporting to the Sr. Manager, Wholesale Visual Merchandising, this role translates global visual merchandising frameworks into North America market-relevant strategies that support sell-in, sell-through, and long-term brand equity.

Leading with challenger-brand thinking and a consumer-first mindset, this role drives best-in-class go-to-market execution - from windows and lease lines to in-store environments - ensuring New Balance shows up powerfully and consistently across the marketplace. The Manager partners closely with internal cross-functional teams and external wholesale partners to deliver compelling, data-informed visual experiences across priority accounts and doors in North America.

Wholesale Brand Experience

• Act as a brand ambassador, leading the execution of New Balance's wholesale visual experience strategy across assigned North American wholesale accounts.
• Own and drive visual merchandising direction for designated accounts, ensuring alignment with key product investments, seasonal priorities, and brand initiatives.
• Translate global visual merchandising standards into clear, actionable wholesale directives tailored to account needs, door clusters, and market dynamics.
• Lead and support visual execution for key meetings and wholesale events, ensuring premium and cohesive brand presentation.
• Develop and deliver visual merchandising training, including guidelines, tools, and hands-on workshops, to elevate execution and consistency across the wholesale marketplace.

Wholesale Visual Marketing & Execution

• Partner with the Visual Merchandising Creative Services team to manage execution of all New Balance visual concepts, launch moments, and in-store experiences within assigned wholesale accounts.
• Develop clear and effective creative briefs for all wholesale VM requests and actively participate in the end-to-end Creative Services process.
• Plan and manage maintenance, refresh, and rollout schedules for graphics, fixtures, shop-in-shops, and visual experience elements.
• Implement creative merchandising solutions in partnership with Commercial Sales, Marketing, and Merchandising to drive KPI impact and maximize sell-through

Data-Informed Decision Making

• Analyze selling and performance reports at the account, door, and category level to inform visual merchandising strategies and business-driving action plans.
• Use visual merchandising analytics tools (e.g., IWD, heat mapping, SKU productivity reporting) to continuously refine layouts, assortments, and storytelling.
• Champion a KPI-led, data-driven mindset, ensuring visual merchandising decisions are measurable, test-and-learn driven, and tied to business outcomes.

Cross-Functional & External Partnerships

• Build strong, influential relationships across Sales, Marketing, Merchandising, Creative Services, and external wholesale partners.
• Serve as a trusted subject-matter expert on New Balance brand expression, performance storytelling, and visual merchandising best practices.
• Plan and facilitate collaborative, educational, and motivational meetings and workshops that drive alignment, capability building, and executional excellence.
• Confidently navigate a global organization, balancing global vision with local execution needs.

Requirements for Success

• 5+ years of experience in visual merchandising, preferably within a wholesale or performance-focused retail environment. Bachelor's degree or equivalent experience in visual merchandising, fashion design, retail marketing, or related field.
• Strong creative and strategic thinker…