Social Media Coordinator

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The Social Media Coordinator supports the creation, management, and execution of content across multiple brands and platforms. This role is perfect for a creative, organized, and detail‑oriented communicator who loves storytelling, brand building, and engaging online communities. You will play a key role in day‑to‑day content production, community management, and performance tracking helping bring our brands to life online while ensuring consistency, quality, and authenticity across every post.

• Assist with creating and scheduling engaging, on‑brand content for Facebook, Instagram, Linked In, Tik Tok, You Tube, Pinterest, and emerging platforms.
• Write captions that reflect each brand’s tone, values, and target audience.
• Organize, edit, and publish content received from community teams.
• Manage photo and video submissions to ensure the strongest stories are featured on brand channels.

• Monitor and respond to comments and messages across brand pages using Sprout Social.
• Support community‑level pages with posting assistance, engagement coaching, and best‑practice guidance.
• Identify opportunities to elevate local engagement, highlight resident stories, showcase staff, and feature special events.

• Assist with monthly and quarterly social media reporting using Sprout Social and internal dashboards.
• Track post‑performance to identify trends, insights, and opportunities for optimization.
• Maintain social content libraries and support digital asset organization.

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field preferred.
• 1–2 years of social media management or coordination experience (internships and freelance work welcomed).
• Excellent written and verbal communication skills.
• Strong understanding of social media platforms, current trends, and engagement strategies.
• Basic photo/video editing skills (Canva, Cap Cut, Adobe, etc.) preferred.
• Highly organized, adaptable, and able to manage multiple deadlines.
• Passion for storytelling and connecting with people, especially seniors and caregivers.
• Travel will be required up to 30%, primarily within the Midwest.

• This position entails standing for long periods of time. While performing the duties of this job, the employee is required to communicate effectively with others, sit, stand, walk, and use hands to handle keyboard, telephone, paper, files, and other equipment and objects. The employee is occasionally required to reach with hands and arms. This position requires the ability to review detailed documents and read computer screens.
  
  The employee will occasionally lift and/or move up to 25 pounds. The work environment requires appropriate interaction with others. The noise level in the work environment is moderate. Travel to different locations may be required.