Digital Marketing Specialist - Google Ads & SEO

Key Responsibilities

• Strategic Development & Client Support
  • Build, present, and document client-specific digital strategies
  • Lead website and digital platform strategy sessions tied to client goals
  • Translate goals into actions that are measurable, trackable, and aligned with client growth
  • Serve as the strategic point of contact on web-specific accounts or initiatives
• Website Strategy & Projects
  • Lead the strategic vision for client websites from planning through launch
  • Deliver clear direction to web designers on sitemap, content flow, UX, and conversion priorities
  • Review and approve site designs prior to Director or Lead approval and final development
  • Oversee SEO implementation once design is finalized, including keyword placement, metadata, and performance optimization
• Website Retainer & SEO Oversight
  • Conduct audits, keyword research, and competitor analysis to inform SEO strategy
  • Ensure implementation of on-page SEO best practices and accessibility standards
  • Monitor performance and adapt strategy as needed to support client rankings and search visibility
  • Handle client requests for new pages and site changes
• Google Ads Strategy
  • Support campaign build-outs including audience targeting, landing page strategy, and keyword planning
  • Review campaign performance and consult on optimizations tied to client goals and ROI
  • Coordinate closely with the creative strategists to maintain alignment across paid channels if applicable
• Google Business Profile Management
  • Oversee strategy for Google Business Profiles including setup, optimization, and updates
  • Monitor local SEO performance and recommend updates to improve visibility and engagement
  • Ensure name, address, and phone consistency and manage reviews, services, and posts
• Email Marketing Strategy
  • Assist in strategy and setup of campaigns including automation, segmentation, and list management
  • Advise on messaging, timing, and performance metrics
  • Partner with creative and media teams to ensure email aligns with broader marketing efforts
• Analytics & Reporting
  • Set up and maintain dashboards in Google Analytics and keyword tracking tools
  • Report on site traffic, user behavior, and campaign conversions
  • Interpret data to evaluate ROI, identify trends, and recommend adjustments
  • Provide strategic recommendations based on performance trends and client goals
• Cross-departmental Collaboration
  • Collaborate cross-functionally with web designers, creative, media teams to ensure web work aligns with larger account objectives
• Maintenance & Troubleshooting
  • Identify and resolve bugs, broken links, and technical issues
  • Conduct QA testing across browsers and devices before site launches
  • Schedule web launches, manage roadmap, and ensure all deliverables meet deadlines
• Other Duties
  • Perform any and all duties assigned by your manager

• CMS Experience
  • Experience building and editing websites in Squarespace, Word Press or Shopify
• SEO Knowledge
  • Understanding of on-page SEO best practices including keyword usage, metadata creation, and technical optimization
• Troubleshooting and QA Testing
  • Strong debugging skills and attention to quality assurance across browsers and screen sizes
• Digital Tools and Integrations
  • Familiarity with Google Analytics, Google Business Profile, email platforms (e.g., Mailchimp), and basic Google Ads support
• Client Communication
  • Confidence in explaining technical concepts clearly and working directly with clients on feedback, revisions, and launches
• Strategic Thinking
  • Ability to connect web strategies to client objectives and business growth

• Experience working in a fast-paced agency or media environment
• Basic understanding of Google Ads campaign structures
• Experience using SEO tools like SEMrush, Moz, or Yoast
• Knowledge of the Entrepreneurial Operating System (EOS) framework
• Analytical skills and the ability to interpret data in Google Analytics, Google Ads, Sheets, etc.

• Organized and Reliable: Able to manage multiple projects and meet deadlines consistently
• Detail-oriented: Strong focus on UX/UI best practices, and quality assurance
• Collaborative: Works well across departments and within a team environment
• Problem-solver: Takes initiative to troubleshoot issues and suggest better workflows
• Growth-minded: Eager to learn new technologies and improve technical skill sets
• Client-focused: Understands the value of clear communication and delivering a user-first experience
• Ownership mentality: Treats each project with responsibility and pride in the outcome

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Parental leave
• Vision insurance