Paid Advertising Specialist

Wayne Media Group Paid Advertising Specialist Brighton, MI
· Full time Company website Apply for Paid Advertising Specialist

This role owns paid advertising campaigns (Meta, Google, Linked In) end‑to‑end for Wayne Media's clients, covering strategy, setup, optimization, and reporting while coordinating closely with the Marketing Strategist and creative team. It's a full-time, on‑site role in Brighton, MI requiring 2‑4 years of agency‑side paid media experience.

This is an in‑office position in Brighton, MI. Applicants must currently reside within commuting distance. Applications from outside the local area will not be considered.

• Develop and execute paid advertising strategies across Meta, Google, Linked In and other relevant platforms aligned to client goals and strategy developed by the Account Owner
• Build and manage campaign structures, including audience targeting, ad sets, bidding strategy and budget allocation
• Own the full campaign lifecycle from initial setup and launch through ongoing optimization and reporting
• Translate client roadmaps and Account Owner direction into an actionable paid media strategy

• Monitor campaign performance daily and make proactive optimizations to improve results
• Conduct regular A/B testing on creative, copy, audiences and landing pages to continually improve performance
• Identify underperforming campaigns early and bring recommended solutions (not just problems) to the Operations Director or Account Owners
• Stay current on platform updates, algorithm changes and emerging paid media trends

• Build and maintain client‑facing performance reports that go beyond the numbers and tell a clear story
• Contribute to scorecard metrics and roadmap updates in collaboration with the Account Owners
• Clearly communicate campaign results, insights and next steps in both written updates and meetings when needed
• Work closely with the Account Owners to ensure paid strategy aligns with the broader client strategy
• Coordinate with graphic designers, web designers and videographers on ad creative and landing page needs
• Submit creative requests clearly and with enough lead time to avoid bottlenecks

• Get It:
  Deeply understand the role, the culture, and the Wayne Media way.
• Want It:
  Have the internal drive and passion to perform this role at a high level.
• Capacity:
  Have the mental, physical, and emotional time/skills to do the job well.

• Technical Proficiency
  • Proficiency in Meta Ads Manager and Google Ads (campaign setup, optimization and troubleshooting)
  • Strong understanding of conversion tracking, pixel setup and Google Tag Manager
  • Familiarity with Google Analytics 4 and attribution modeling
  • Comfortable building reports in platform native tools
  • Working knowledge of landing page best practices and how they impact paid performance
• Education/Experience
  • Education
    • Bachelor’s degree in Marketing Communications, Business or related field preferred
    • Equivalent experience in lieu of a degree is acceptable
  • Experience
    • 2-4 years of hands‑on paid advertising experience, preferably agency side
    • Demonstrated track record of managing paid campaigns with measurable results
    • Google Ads certification and/or Meta Blueprint certification preferred
    • Experience managing multiple client accounts simultaneously

• Detail‑Oriented: Maintains strong attention to layout, spacing, and consistency.
• Collaborative: Works well across teams and accepts feedback constructively.
• Proactive: Takes initiative to stay ahead on projects and seek clarity.
• Healthcare, Dental, and Vision
• 401(k) with a 3% match
• Financial wellness planning program
• Paid maternity and paternity leave
• Hybrid flexibility (currently 2 remote workdays per week, subject to team and business needs)
• Paid Time Off (3 Weeks Starting, prorated based on start date)
• Summer Fridays (out at 2:30 PM)
• Christmas to New Year’s Break