Email Marketing Specialist

Join Wayne Media Group as an Email Marketing Specialist, where you will drive engagement and conversions through targeted email campaigns. Success in this role means creating impactful email strategies that enhance customer relationships and contribute to overall marketing goals.

Wayne Media Group is a digital marketing and creative services firm based in Brighton, Michigan. We specialize in web design, paid advertising, videography, podcasting, and social media strategy. We run on EOS principles and lead with two beliefs: family comes before business, and when employees are supported, clients get our best work. Our core values (Extreme Ownership, Treat Others Well, Do What You Say, Be Open and Honest, Adapt to Advance) aren't just words on a wall.

We hire, review, and reward by them.

In alignment with the EOS Accountability Chart, this seat is responsible for the following five major roles:

• Own the email calendar for each assigned client, including newsletters, promotions, seasonal campaigns and announcements.
• Partner with Account Owners to align every email program to the client's goals, roadmap and brand voice.
• Coordinate with the Social Media team so email and social messaging stay consistent across channels.
• Repurpose existing client content (blogs, videos, podcasts, social) into email where it fits the strategy.
• Coordinate with graphic designers and videographers on visual assets needed for campaigns.

• Write compelling email copy including subject lines, preview text, body content and CTAs aligned to client goals.
• Build and maintain responsive, on-brand email templates across the agency's email marketing platforms.
• QA every send before deployment, including links, personalization, mobile rendering and audience selection.
• Schedule and deploy campaigns on time and in line with client approvals.
• Use AI tools responsibly to speed up drafting and testing while keeping each client's voice authentic.

• Build, maintain and optimize automated flows such as welcome series, lead nurture, inquiry follow-up, abandoned cart, post-purchase and re-engagement.
• Test workflow logic and triggers to make sure automations fire correctly.
• Identify new automation opportunities for clients and surface recommendations to the Account Owner.

• Segment client lists by engagement, lifecycle stage, behavior and other relevant data.
• Maintain list hygiene by managing bounces, suppress ions, duplicates and inactive contacts.
• Monitor sender reputation and inbox placement, and make sure client domains are properly authenticated (SPF, DKIM, DMARC).
• Ensure compliance with CAN-SPAM, inbox provider bulk-sender requirements and email best practices.

• Run structured A/B tests on subject lines, content, CTAs and send times, and document learnings.
• Track performance metrics including click rate, conversion rate, revenue or leads generated, list growth and unsubscribes.
• Contribute insights and measurables to client scorecards and recommend optimizations to the Account Owner.
• Stay current on email platform updates, inbox provider changes and industry trends, and adjust tactics accordingly.

• Perform any and all duties assigned by management

To be successful in this role, the individual must:

• Get It
  :
  Deeply understand the role, the culture, and the Wayne Media way.
• Want It: Have the internal drive and passion to perform this role at a high level.
• Capacity
  :
  Have the mental, physical, and emotional time/skills to do the job well.

• Hands-on…