Manager, Business Development - Lawrence Hardware

Manager, Business Development – Lawrence Hardware

• Mid-senior level
• Travel Required:
  
  31%-60%
• 17-Aug-2026

ASSA ABLOY is a global leader in door opening solutions dedicated to providing a safe, secure, and accessible building environment. Every day, we help billions of people move through a safer, more open world with ease. If you’ve ever walked through an automatic door, stayed in a hotel, or gone through passport control, you’ve probably used one of our products or services.

ASSA ABLOY’s offerings include products and services related to locks, doors, gates, and entrance automation such as controlling access and confirming identities with keys, cards, tags, mobile and biometric identity verification systems, mechanical and digital locks, cylinders, security doors and automated entrances.

We are looking for an exceptional candidate to join ASSA ABLOY’s Commercial Opening Price Point Team who is passionate about commercial grade hardware at an accessible price point. This candidate will have the ability to develop relationships with existing Contract Hardware Distributors to address budget sensitive commercial projects. Sales will be supported through a clear, connected digital experience that helps partners and customers move forward with confidence.

What you will be doing:

The Business Development Manager – Lawrence Hardware will be the national leader for all aspects of commercial opening price point architectural hardware growth for the Lawrence Hardware brand portfolio nationally. The position will have strong emphasis on supporting designated Door Security Solutions (DSS) sales territories. The candidate will lead a team-selling approach, with a special focus on commercial opening price point ANSI/BHMA architectural hardware.

Success will be measured on market acceptance of product, conversion of direct competitors and other key areas of sales growth.

Key areas you will contribute to in the role include:

• Serve as the solutions expert on hardware and on-line ordering Webshop.
• Prioritize, document, and communicate market requirements, project opportunities, and the competitive landscape. Champion new product and feature development which eliminates critical gaps for the DSS sales organization.
• Support the DSS territories with jointly educating and presenting to channel partners as they require.
• Develop and deliver relevant presentations and training content to groups of all sizes.
• Attend and coordinate local, regional, and national tradeshow events. Identify new and creative tradeshow opportunities and activities.
• Host and participate in internal and external web conferences on solution trends, technical updates, and stronger coordination opportunities with ASSA ABLOY solutions.
• Utilize a CRM to record activities, coordinate project opportunities, and update other reports and information as needed.

What we are looking for:

• You are a detail-oriented self-starter with an entrepreneurial mindset that can work both independently or as part of a team and who has a high degree of organization.
• You must have the ability to quickly develop organizational agility and leverage extended resources while leading a team-selling approach with internal and external peers.
• You demonstrate the ability to plan and conduct business meetings of all sizes while having exceptional presentation skills with the ability to deliver a clear and concise message.
• You find creative ways to continuously improve the content and method of delivering an impactful message.
• You're a multi-tasker who can manage time and projects proficiently.
• You’re a strong communicator, active listener, and negotiator.
• You have the ability to read and understand specifications/facility standards and have industry-related technical and sales aptitude.
• You demonstrate the ability to coordinate complex projects between many stakeholders and contributors from concept to completion.
• You demonstrate the ability to identify new customers and build strong relationships and trust within all levels of the customer base.
• You have the ability to identify new business opportunities and successfully orchestrate the sale of ASSA ABLOY solutions.
• You have the ability to perform…