Senior Manager, B2B Growth Marketing

Title :
Senior Manager, B2B Growth Marketing

Department :
Marketing

Reports To :
Director of Marketing & Communications

Supervisory Position :
No

FLSA Status :
Exempt

Employment Type :
Full-Time

Salary: $100,000-$110,000

Location :
Hybrid (3 days/week in Lawrence, MA)

Babilou Family US is part of the global Babilou Family network and brings a local, community-focused approach to early childhood education through our Little Sprouts, Building Blocks, and Heartworks schools. We are looking for a proactive and collaborative team member who will support our mission and contribute meaningfully to this role. We’re launching and scaling a new employer-focused (B2B) offering—partnering with organizations to support working families through high-quality childcare solutions.

To support this growth, we are hiring a Senior Manager, B2B Growth Marketing to build and own our B2B marketing function end to end.

Our work is guided by our educational approach, Sustainable Education®, which bridges research and daily practice to help children thrive and lay the foundation for lifelong learning. We’re in what we like to call the science of children. Everything we do is rooted in research about how young minds grow—how they learn, connect, and build the skills that last a lifetime.

We also lead our HONOR values:
Humility, Open-Mindedness, Nurture, Ownership, and Recognition. This guiding framework fosters an environment where educators, children, families, and partners feel valued, empowered, and inspired to grow.

• B2B Go-to-Market Strategy:
  Define how we take our employer offering to market—shaping personas, messaging, go-to-market strategy, and growth execution in close partnership with Sales, leadership, and external agencies.
• Strategic Marketing. Building our B2B marketing strategy and tactics from the ground up. This is a senior individual contributor role for a strategic marketer who thrives in ambiguity and is comfortable operating at the intersection of positioning, demand generation, and revenue impact.

• Define and refine employer personas and buying committees (e.g., HR, Benefits, Total Rewards, Real Estate, Finance).
• Own B2B positioning and messaging across employer segments, industries, and solutions.
• Translate complex, services-based offerings into clear, outcome-driven value propositions for employers.
• Partner with Sales to align messaging to real buyer objections, decision criteria, and deal realities.

• Lead B2B go-to-market strategy for new and evolving employer solutions.
• Own the development of all B2B-facing marketing assets, including:
• Employer pitch decks and sales presentations
  • One-pagers, sell sheets, and case studies
  • Employer landing pages and conversion paths
• Ensure all B2B materials are sales-ready, consistent, and continuously improved based on feedback.

• Own B2B growth marketing strategy, including demand generation and experimentation.
• Partner with agencies to plan, launch, and optimize paid campaigns across channels such as Linked In, search, and retargeting.
• Lead a test-and-learn approach to:
  • Audience targeting
  • Messaging and creative
  • Offers and conversion paths
• Focus on quality of pipeline, learning velocity, and sales impact—not just lead volume.

• Support employer pitches, RFPs, and strategic opportunities with tailored marketing materials and insights.
• Bring market feedback and performance insights back into messaging, positioning, and GTM strategy.

• Contribute to select strategic marketing initiatives across the organization, particularly those requiring:
  • Advanced positioning and messaging
  • New audience or service launches
  • Go-to-market planning
• Act as a senior strategic partner within the marketing team, raising the bar on clarity and execution.

• Clear, differentiated employer personas and B2B positioning.
• Sales teams equipped with strong, usable, and effective employer-facing materials.
• A functioning B2B growth engine with clear insights into what…