Sr. Marketing Specialists

Overview

Alliance Cancer Specialists, the largest independent oncology practice in the Philadelphia region, is seeking an experienced

Overview

Alliance Cancer Specialists, the largest independent oncology practice in the Philadelphia region, is seeking an experienced Senior Marketing Specialist to lead and execute comprehensive marketing programs. This role is ideal for a strategic, detail‑oriented, and creative marketing professional who can balance enterprise brand stewardship with the unique needs of multiple practice divisions.

As Senior Marketing Specialist, you will lead all marketing, branding, and patient engagement initiatives for the practice, including creating compelling content across multiple social media platforms and managing the practice website. The ideal candidate understands healthcare audiences, has strong digital marketing expertise, and is passionate about connecting communities with high‑quality cancer care.

This position owns the day‑to‑day and strategic execution of marketing initiatives across six divisions, working closely with oncology liaisons, practice managers, providers, and practice leadership to support growth, visibility, and community presence.

Responsibilities

• Lead the development and execution of strategic, multi‑channel marketing campaigns across digital, social, print, and other local channels
• Maintain a strong pulse on the oncology landscape through ongoing competitive analysis, market intelligence, and internal collaboration to clearly articulate and differentiate the practice’s value proposition as the region’s leading independent oncology provider
• Apply creativity and strategic storytelling to develop compelling, patient‑focused content that supports education, engagement, and brand affinity across social media, web, and community‑ and physician‑facing materials
• Serve as steward of the overall practice brand while supporting division‑specific marketing needs
• Maintain and update website content, ensuring accuracy of provider bios, clinic hours, and service information
• Manage the internal staff newsletter, developing engaging content that supports internal communication, reinforces culture, highlights achievements, and aligns employees with organizational goals and brand messaging
• Manage the marketing budget, including allocation, tracking, and ROI assessment
• Plan and execute community partnerships, events, and sponsor ships
• Develop, edit, proof, and manage all marketing materials with strong attention to detail
• Manage and grow the practice’s social media presence and local brand visibility
• Develop and maintain monthly content calendars
• Analyze campaign performance and present results to practice leadership
• Coordinate with vendors and external partners as needed
• Support the management of online reviews (Google, Health grades, Yelp, etc.)
• Frequent travel to practice locations within the local region to build rapport with clinicians and staff.

• Bachelor’s degree in Marketing, Public Relations, Business Administration, Communications or related field
• 5+ years of marketing experience; oncology, healthcare, medical device, or pharmaceutical experience strongly preferred
• Proven experience planning and executing multi‑channel marketing campaigns with strong digital marketing expertise
• Experience with social media marketing and content creation
• Familiarity with web analytics tools such as Google Analytics
• Highly organized multitasker able to manage multiple priorities simultaneously
• Excellent written and verbal communication skills
• Strong attention to detail and proofreading ability
• Comfort presenting marketing results to senior leadership
• Reliable, adaptable, and accountable
• Familiarity with HTML, CSS, and basic web design principles;
  Word Press experience is a plus
• Strong interpersonal skills with the ability to build internal and external relationships
• Ability to work independently with minimal supervision while collaborating effectively across teams
• Ability to work occasional nights and weekends for marketing events and business meetings as needed.