Sales Manager PPE Fire Services Southern England

Overview

Are you someone who is passionate, motivated, and driven to make a difference? If so, MSA Safety is the perfect fit for your career.

At MSA, SAFETY is who we are AND it is what we do. We are a purpose-driven company committed to deploying innovation and technology to deliver on our Mission to help protect people and assets all around the world. We continue to be relentless in our pursuit of solving our customers greatest problems so they can go home safe each and every day.

Are you in? Read on for more details about this particular role.

We are looking for an experienced Fire Service PPE sales professional to grow our business across Southern England. You will take over an established territory with existing Fire Service relationships and active opportunities, with a strong focus on expanding market share and winning new framework agreements. This is a field-based role for someone who enjoys building long-term relationships, navigating complex public sector sales cycles, and driving growth in a highly competitive environment, and who knows the UK Fire Service inside out.

• Grow sales and market share across Southern England fire brigades
• Win new contracts and framework agreements - from initial engagement through tender submission to close
• Navigate and influence complex public sector procurement and tender processes
• Develop new business opportunities while increasing product penetration within existing accounts
• Conduct product demonstrations, in-service training, and attend industry events
• Support product launches and in-service activity across the full Fire PPE portfolio (helmets, hoods, gloves, boots, turnout gear accessories)
• Build and maintain strong relationships with key stakeholders across fire brigades
• Work closely with tender teams, inside sales, marketing, and product managers
• Monitor competitor activity and provide market intelligence
• Maintain an accurate pipeline and customer activity in Salesforce CRM
• Plan and prioritise territory coverage to maximise productivity and impact
• Travel approximately 70% of the time within the territory

Experience (required)

• Minimum 5 years’ sales experience, including at least 3 years selling PPE directly to UK professional fire services
• Proven track record of winning fire service contracts and tenders, including framework agreements
• Strong knowledge of fire PPE (turnout gear, helmets, hoods, gloves, boots)
• Good understanding of UK Fire Service structure, operational practices, and procurement processes
• Experience managing long and complex public sector sales cycles
• Based in mid-southern England with good access to Yate (Bristol area)

Experience (preferred)

• Existing network within Southern England fire brigades
• Experience using Salesforce CRM

• Opportunity to take ownership of an established territory with existing customer relationships
• High level of autonomy in managing your region and sales strategy
• Close collaboration with cross-functional teams (tenders, marketing, product, inside sales)
• A role with direct impact on key contract wins and market growth

• Competitive Salary
• Team and company sales targets and bonus opportunities
• Company Car
• Company Pension
• Group Life Assurance
• 25 days holiday
• Perkbox – An employee benefits and rewards platform