Senior HR Generalist

Reports To:

Chief People Officer (CPO)

Corporate seat supporting all Vicente’s store locations.

Based at Corporate / Brockton, with regular travel to all store locations

Senior HR Generalist

Job Description
Department: People & Culture — HR, Recruiting, Training & Development, Benefits, Compliance Reports To: Chief People Officer (CPO)
Direct Reports: Two HR Coordinators (store-level HR support)
Scope: Corporate seat supporting all Vicente’s store locations.
Location: Based at Corporate / Brockton, with regular travel to all store locations

The Senior HR Generalist is the CPO’s hands-on partner for the day-to-day people operations that keep every Vicente’s location running — with recruiting as a primary focus, alongside HR administration, benefits, training logistics, and compliance, across all stores.

Directly supervises two HR Coordinators, who provide store-level HR support (recruiting logistics, onboarding paperwork, store-level bench mapping, and day-to-day associate questions). This role assigns and reviews their work, consolidates their store-level input into company-wide processes (e.g., the master bench chart and org charts), and develops them toward broader HR capability as the team grows.

• Own full-cycle recruiting for corporate, back-office, and store-level roles company-wide — sourcing, screening, interviewing, and offer coordination.
• Partner with store managers and department directors on their store-level hiring needs
• Build and maintain community and vendor partnerships as an ongoing talent pipeline, particularly for new-store openings and hard-to-fill roles.
• Own and maintain the company’s online application system — uptime, payment/upgrades, and preventing lost applications.
• Pull and distribute the weekly applications report, split by store location.
• Post corporate and back-office roles in our ATS system and boost across Indeed and other boards, coordinating with managers and directors on active needs.
• Schedule and coordinate interviews for corporate-level roles.
• Build and run the evergreen requisition pipeline and standing interview panels, so recruiting is continuous rather than opening-driven.
• Track recruiting pipeline status and report weekly to the CPO.

• Process new hire paperwork and maintain personnel files across all store locations.
• Review time & attendance and punch corrections to support payroll close.
• Maintain accurate employee records — status changes, pay changes, transfers — company-wide.
• Prepare Verification of Employment letters as needed.
• Process terminations and separations; confirm the correct process was followed before approving.
• Run monthly bench evaluations per store location, consolidating store-level mapping into a master bench chart; schedule the review with the CEO and Director of Retail Operations.

• Partner with the CPO to coordinate training logistics for associates — registration, travel, lodging, and expense authorization.

• Manage enrollment and offboarding, including benefits, for all associates company-wide.

• Partner with the CPO to manage unemployment claims across both the EZ People system and the state UI portal, ensuring store-level teams respond accurately and on time — handling directly when needed.
• Partner with the CPO on ACA and other regulatory compliance tracking, escalating gaps or exposure as they're identified.

• Serve as the first point of contact for employee relations concerns raised by associates or store leadership across all locations.
• Conduct workplace investigations — gathering statements,…