Salesforce Administrator

Overview

WS Development is seeking a Salesforce Administrator to support the operational performance, stability, and continued evolution of our highly customized Salesforce platform. Salesforce is a critical, business-wide system, and this role plays a hands‑on, execution-focused role in ensuring the platform runs reliably while continuously improving automation, reporting, data integrity, and overall user experience.

This position works closely with the Salesforce Lead/Business Analyst, development partners, and cross‑functional teams across the organization, requiring strong communication and collaboration skills. The role serves as a key operational support function rather than a solution architect or primary developer, ensuring that Salesforce effectively supports WS Development’s Retail Leasing operations and broader business needs. The ability to clearly communicate technical concepts to non‑technical users is essential to supporting adoption and effective system use.

To be successful, the individual must be willing to learn and develop a strong understanding of WS Development’s business practices — particularly within the Retail Leasing environment. A working knowledge of leasing workflows, deal stages, pipeline management, and operational metrics is critical to delivering effective reporting, dashboards, and system usability.

The ideal candidate is detail‑driven, technically strong, responsive, and motivated to deliver high‑quality system execution in a complex, highly customized Salesforce org.

This is a hands‑on, execution‑focused role that is closely aligned with business operations. Day‑to‑day responsibilities include:

• Serving as a primary point of contact for Salesforce support requests.
• Troubleshooting and resolving user‑reported issues, including:
  • Flow and declarative automation errors
  • Data‑entry‑related issues
  • Validation rule conflicts
  • Reporting discrepancies caused by data inconsistencies
  • Monitoring overall system health and identifying recurring operational risks.
  • Managing user access, roles, permission sets, and security settings.

• Acting as the primary owner of core Salesforce reports and dashboards used across departments.
• Developing a strong understanding of WS Development’s Retail Leasing workflows and KPIs to ensure reporting aligns with business priorities.
• Building, refining, and maintaining reports and dashboards based on clearly defined requirements.
• Ensuring data consistency and reliability to support accurate pipeline, deal, and performance reporting.
• Continuously improving dashboards to enhance clarity, usability, and executive visibility.

• Maintaining and troubleshooting declarative automation within a highly customized Salesforce org.
• Supporting configuration updates and incremental system enhancements.
• Conducting structured QA testing for configuration changes and development updates prior to deployment.
• Partnering with developers to validate functionality, reduce defects, and support smooth releases.
• Supporting release and change management activities, including sandbox validation and post‑deployment verification.

• Maintaining high standards of data quality, consistency, and usability.
• Performing data imports, exports, deduplication, and cleanup activities.
• Identifying patterns in user‑generated errors and implementing preventative solutions.
• Supporting long‑term data governance practices to improve reporting reliability and operational confidence.

• Leveraging AI tools (including Salesforce‑native AI and approved external platforms) as productivity aids to:
• Improve troubleshooting and root‑cause analysis
• Enhance reporting insights
• Support documentation and QA processes
• Increase internal problem‑solving efficiency
• Identifying practical, business‑appropriate opportunities where AI can streamline support processes and expand internal solution capability.

This role requires responsiveness, critical thinking, attention to detail, and a genuine interest in understanding how Retail Leasing operations function to better…