Salesforce Administrator

Overview

WS Development is seeking a Salesforce Administrator to support the operational performance, stability, and continued evolution of our highly customized Salesforce platform. Salesforce is a critical, business-wide system, and this role plays a hands-on, execution-focused role in ensuring the platform runs reliably while continuously improving automation, reporting, data integrity, and overall user experience.

This position works closely with the Salesforce Lead/Business Analyst, development partners, and cross-functional teams across the organization, requiring strong communication and collaboration skills. The role serves as a key operational support function rather than a solution architect or primary developer, ensuring that Salesforce effectively supports WS Development’s Retail Leasing operations and broader business needs. The ability to clearly communicate technical concepts to non-technical users is essential to supporting adoption and effective system use.

To be successful, the individual must be willing to learn and develop a strong understanding of WS Development’s business practices - particularly within the Retail Leasing environment. A working knowledge of leasing workflows, deal stages, pipeline management, and operational metrics is critical to delivering effective reporting, dashboards, and system usability.

The ideal candidate is detail-driven, technically strong, responsive, and motivated to deliver high-quality system execution in a complex, highly customized Salesforce org.

This is a hands-on, execution-focused role that is closely aligned with business operations. Day-to-day responsibilities include:

• Serving as a primary point of contact for Salesforce support requests.
• Troubleshooting and resolving user-reported issues, including:
• Flow and declarative automation errors
• Data-entry-related issues
• Validation rule conflicts
• Reporting discrepancies caused by data inconsistencies
• Monitoring overall system health and identifying recurring operational risks.
• Managing user access, roles, permission sets, and security settings.

• Acting as the primary owner of core Salesforce reports and dashboards used across departments.
• Developing a strong understanding of WS Development’s Retail Leasing workflows and KPIs to ensure reporting aligns with business priorities.
• Building, refining, and maintaining reports and dashboards based on clearly defined requirements.
• Ensuring data consistency and reliability to support accurate pipeline, deal, and performance reporting.
• Continuously improving dashboards to enhance clarity, usability, and executive visibility.

• Maintaining and troubleshooting declarative automation within a highly customized Salesforce org.
• Supporting configuration updates and incremental system enhancements.
• Conducting structured QA testing for configuration changes and development updates prior to deployment.
• Partnering with developers to validate functionality, reduce defects, and support smooth releases.
• Supporting release and change management activities, including sandbox validation and post-deployment verification.

• Maintaining high standards of data quality, consistency, and usability.
• Performing data imports, exports, deduplication, and cleanup activities.
• Identifying patterns in user-generated errors and implementing preventative solutions.
• Supporting long-term data governance practices to improve reporting reliability and operational confidence.

• Leveraging AI tools (including Salesforce-native AI and approved external platforms) as productivity aids to:
• Improve troubleshooting and root-cause analysis
• Enhance reporting insights
• Support documentation and QA processes
• Increase internal problem-solving efficiency
• Identifying practical, business-appropriate opportunities where AI can streamline support processes and expand internal solution capability.

This role requires responsiveness, critical thinking, attention to detail, and a genuine interest in understanding how Retail Leasing operations function to better…