Assistant Director of Advancement Communications and Content

Merrimack College is a selective, private college in a beautiful,residential setting — just minutes from Boston,Massachusetts.

The Assistant Director of Advancement Communications and Content plays a key rolein bringing Merrimack College’s advancement communications, alumni engagement, donor relations and comprehensive campaign strategies to life through compelling content and high-quality execution. Reporting to the Associate Vice President for Advancement Communications, Marketing and Campaign Director, the Assistant Director develops content that engages alumni, donors, parents,prospects and other key audiences; demonstrates the impact of philanthropy;

highlights student and alumni success; and advances the goals of Merrimack’s comprehensive fundraising campaign,Together We Rise. Working from communications, marketing and campaign strategies established by the Associate Vice President, the Assistant Directorproduces stories, digital and social content, email communications,publications, donor communications and other Advancement materials.

The position requires an excellent writer and storyteller who can identify strong content opportunities, manage multiple projects and deadlines, and collaborate effectively across the Office of Development and Alumni Relations and the College.

• Develop compelling content supporting Merrimack’s fundraising,alumni engagement, donor relations, stewardship and campaignpriorities.
• Write and edit stories featuring students, alumni, donors,faculty, research, career outcomes, athletics, mission and community impact.
• Identify stories that showcase meaningful student and alumnioutcomes and connect those outcomes to donor investment and College priorities.
• Interview students, alumni, donors, faculty, staff and Collegeleaders to develop authentic and engaging stories.
• Translate institutional priorities, programs, data and outcomesinto clear, audience-focused communications.
• Adapt content for use across email, web, social media,publications and other Advancement channels.

• Support communications and marketing for Merrimack College’scomprehensive fundraising campaign, Together We Rise.
• Develop campaign stories, donor communications, digital content, presentations and other materials based on establishedcampaign strategy and messaging.
• Support communications surrounding campaign priorities,leadership gifts, milestones, announcements and celebrations.
• Develop donor-centered communications that demonstratephilanthropic impact and inspire continued engagement and investment.
• Create content that strengthens alumni connection to Merrimackand encourages deeper engagement, volunteer involvement andphilanthropy.
• Ensure campaign, donor and alumni communications are accurate,audience-focused and consistent with Merrimack’s voice andbrand.

• Develop digital and social content that demonstratesphilanthropic impact, showcases student and alumni success and outcomes, celebrates donors and alumni, and advances fundraising and campaign priorities.
• Write and produce Advancement email and web content for alumni,donors, parents, prospects and other constituent audiences.
• Create and manage content for the Office of Development and Alumni Relations social media platforms.
• Repurpose long-form stories and other Advancement content across digital channels.
• Support the planning, writing and manage the production of Advancement publications, including the quarterly Merrimack Magazine.
• Coordinate interviews, photography, video and other creative assets needed to support Advancement content.
• Monitor content performance and help identify opportunities to strengthen audience…