Territory Account Manager

About The Role

The Territory Account Manager position will have a significant presence representing all company and related subsidiaries and affiliate company brands and execute sales and promotions that align with our brand goals. This multi‑dimensional role covers sales, marketing, brand awareness, strategy, and acts as a liaison between customers and our portfolio of brands.

The Territory Account Manager will find, connect with, and qualify leads; have an in‑depth understanding of our brands and portfolio in their region; and clearly present product differentiators to prospects while overcoming objections, successfully closing sales, and nurturing a geographic database. The ideal candidate is self‑motivated, revenue‑driven, and looking to grow long‑term with Canopy USA. They are invested in personal development and embrace the philosophy of servant selling – doing things for customers that they perceive to have value.

They provide the leadership team with an analysis of market conditions, competitive forces, customers, and market needs in addition to the sales resources required to meet their revenue targets. Duties focus on selling as the #1 priority and building relationships with accounts. Strong communication with retail partners and regular updates to management are required.

• 1 Priority:
  Grow Sales, Build Key Account Relationships, and Drive Revenue for their territory in Massachusetts
• Conduct and analyze market research to determine opportunities, trends, and risks in the territory/market.
• Clearly define and assess market opportunities and develop go‑to‑market strategy.
• Continually evaluate our brands and company‑related brands commercial sales approach.
• Be a strong brand representative and drive new business through strong relationships, communication, and strategies that benefit both Canopy USA and our accounts.
• As required, develop business partnerships leveraging relationships within the industry.
• Meet set KPI’s for store visits, buyer meetings, and field activations including pop‑ups, account events, and budtender education.
• Represent our brands and company‑related brands at industry events, conferences, and trade shows.
• Achieve monthly and quarterly sales targets and goals.

Eligibility for incentive bonus compensation targeted at 30% of annual base salary

• Partner with Field and Trade Marketing team to execute and support accounts with marketing initiatives and events.
• Lead, deploy, and manage in‑store visual execution and brand standards.
• Develop, collect and share monthly marketing and sales recaps with key stakeholders.
• Manage territory budget with Regional Sales Director for promotions, swag, travel, and account engagement, accurately estimate costs, and manage execution.
• 80% of time spent in field expectation.

• Experience in Sales/Business Development and/or marketing, preferably within the cannabis industry but not limited to.
• Experience working directly with customers.
• Track record of successful delivery against revenue and other quantitative goals.
• Proven ability to perform in high‑visibility, high‑growth environments.
• Prior experience with pop‑ups and promotions a plus.
• Sales experience required.
• Cannabis industry sales experience a plus.

• Must have the ability to organize, implement and maintain sales strategies and programs.
• Should possess outstanding presentation and communication skills.
• Results‑oriented team player with thorough business fundamentals.
• Must be hands‑on and willing to drive new business and work independently.
• Excellent written and verbal skills.
• Proficient technical skills including use of MS Office, CRM software, and Canva.
• Flexible schedule and ability to work some weekends and evenings.
• Candidates must live within designated territory with the ability to travel.

This position requires a valid state‑issued license to work in the cannabis industry (e.g., MED Badge).

• Annual compensation commensurate with experience from $75,000‑$90,000, plus eligibility for quarterly incentive bonus compensation targeted at 30% of annual base salary
• Full suite of…