Director, Category Merchandise – Appliance

Director, Category Merchandise – Appliance

Location: REMOTE

Job : 3556-mSupply

# of Openings: 1

The Category Director, Appliances is a strategic, digital-first merchandising leader responsible for owning the full appliance category assortment, pricing strategy, vendor relationships, and product experience for mSupply. This role reports to the VP of Merchandising and serves as the primary category owner driving revenue and AOV growth across MyMarcone and mSupply partner sites. The Director will own the product experience, assortment strategy, and data quality across e‑commerce platforms and will later expand to include brick‑and‑mortar branch alignment to ensure consistency across all customer touchpoints.

• Own full appliance category assortment strategy including SKU selection, model coverage, depth, breadth, and lifecycle management across major appliances, replacement parts, and accessories.
• Define and execute pricing strategy in partnership with Finance and Business Unit leadership, focusing on margin performance, competitive positioning, and MAP compliance where applicable.
• Identify and drive cross‑sell and attachment opportunities across appliances, repair parts, installation kits, accessories, and extended service offerings.
• Develop and maintain category scorecards; lead regular performance reviews with Business Unit leadership.
• Translate preferred supplier program strategy into customer‑facing assortment and promotional opportunities.
• Own appliance product experience across e‑commerce platforms, including category structure, model‑based navigation, PDP content quality, and search performance.
• Partner with Data and PIM teams to ensure taxonomy completeness, SKU enrichment, and accuracy of model‑specific attributes.
• Ensure appliance category readiness for MyMarcone platform, including product data, assortment, and merchandising strategy integration.
• Leverage appliance‑specific digital tools to improve conversion and customer experience.
• Monitor and optimize digital performance metrics such as conversion rate, AOV, attachment rate, and digital penetration.
• Collaborate with Marketing on campaigns, promotions, and content strategy aligned to revenue and AOV targets.
• Serve as the appliance category voice in IT and digital discussions related to platform features, search, navigation, and product data.
• Build strong relationships with appliance Business Unit leadership to align on demand signals, product availability, and category insights.
• Partner with Finance on pricing strategy, margin optimization, and budget planning.
• Extend category strategy to branch locations over time, ensuring alignment across digital and physical channels.
• Coordinate with branch and regional teams to translate digital merchandising strategies into in‑branch execution.
• Develop cross‑channel playbooks for product launches, promotions, and seasonal initiatives.
• Own vendor and supplier relationships for assortment decisions, product introductions, and data onboarding.
• Coordinate vendor co‑marketing programs aligned to preferred supplier strategies.
• Manage vendor scorecards including assortment breadth, data quality, fill rates, and promotional participation.
• Partner with Supply Chain and Business Units on SKU introduction timing, inventory planning, and end‑of‑life management.

• 5+ years of experience in category management, e‑commerce merchandising, or product management, preferably in major appliance, building products, industrial distribution, or related B2B sectors.
• Proven experience owning a category P&L or revenue target.
• Hands‑on experience with e‑commerce platforms such as Magento, commerce tools, Salesforce B2B Commerce, Big Commerce, Unilog/CX1, Shopify Plus, or SAP Commerce.
• Experience with PIM systems such as Salsify, Akeneo, or in River.
• Strong understanding of product data standards, taxonomy, and digital merchandising best practices.
• Demonstrated ability to manage vendor relationships while driving assortment and data performance.
• Proficiency in Excel or Google Sheets with strong analytical skills.
• Strong communication skills with the ability to present strategies to executive…