Retail Promotions Strategist

Retail Promotions Strategist

Retail Banking Offer Strategist is responsible for leading the strategy, development, and execution of targeted initiatives to grow the bank's deposit portfolio, with a primary focus on cash incentives and promotional offers. This role integrates product management, growth marketing, competitive analysis, and data‑driven decision‑making to drive customer acquisition, enhance engagement, and increase long‑term customer value. This position plays a key role in shaping offer strategy, optimizing performance, and maintaining a competitive edge in the consumer banking market.

How You Will Spend Your Time you will design and manage incentive programs like account opening bonuses and referral rewards to drive new customer growth. You will develop targeting strategies, eligibility criteria, and financial models to optimize ROI, CPA, CLV, and customer quality. You will collaborate across teams to launch, monitor, and evaluate offers while ensuring financial viability, risk alignment, and compliance.

You will conduct A/B testing, cohort analysis, and funnel performance reviews to improve offer effectiveness and product adoption. You will use insights and market intelligence to guide product enhancements, promotional strategies, and strategic recommendations. You will benchmark competitor offers and industry trends to identify gaps, opportunities, and maintain a competitive edge.

This level of knowledge is normally acquired through completion of a Bachelor's Degree in Marketing, Business, Finance, or related field and 5+ years experience in growth marketing, product management, or retail banking; or an equivalent combination of education and work‑related experience. Proven experience designing and managing cash offers or promotional programs. Strong analytical skills with proficiency in tools like Excel, SQL, or PowerBI.

Experience conducting competitive analysis and market research. Excellent communication, project management, and cross‑functional leadership skills. Deep understanding of deposit products and consumer banking trends. Strong financial acumen, with the ability to assess program profitability and optimize for long‑term value. Experience working with cross‑functional teams, including product strategy, finance, legal, and risk management. Ability to synthesize market intelligence into actionable strategies that support competitive positioning.

Comfort presenting insights and recommendations to senior leadership and influencing decision‑making. Proficiency in A/B testing and experimentation frameworks to drive continuous improvement. Solid PC skills with spreadsheet and word processing software, including ability to function proficiently in a Microsoft Office environment (Word, Excel, PowerPoint).

The companies in BOK Financial Corporation Group are equal opportunity employers. We are committed to providing equal employment opportunities for training, compensation, transfer, promotion and other aspects of employment for all qualified applicants and employees without regard to sex, race, color, religion, national origin, age, disability, pregnancy status, sexual orientation, genetic information or veteran status.