Product Engagement Manager

Join to apply for the Product Engagement Manager role at Fringe

Join to apply for the Product Engagement Manager role at Fringe

We have a strong commitment to building a diverse team. If you’re from a background that’s underrepresented, we’d particularly love to meet you.

About Our Team

Fringe is a fast-growing HR technology company based in Virginia. Founded in late 2018, Fringe is the first ever platform for personalized lifestyle benefits. At Fringe, we are a relentlessly people-focused group revolutionizing the way employers care for their people in the benefits space. We’re a supportive, down-to-earth team, fully committed to the belief that relationships fuel outstanding client experience.

What We’re Looking For

We’re looking for a senior-level individual contributor (5–8 years’ experience) who has spent at least three years owning end-to-end lifecycle programs and consistently uses AI-powered tooling to accelerate that work, plus two years partnering with product teams to run in-product growth experiments. You’ve shipped multi-channel journeys in platforms like Salesforce Marketing Cloud or Braze, know your way around SQL, and can tell a compelling story with data.

You'll work side-by-side with Product Managers, Designers, and Engineers, owning the end-to-end user-engagement strategy across every product surface—email, in app flows, push and in-app notifications, and emerging channels.

Key Capabilities

Required:

• Lifecycle Architecture – Designs journeys that branch intelligently across diverse endpoints.
• Data & Experimentation – Comfortable owning North-Star metrics, running tests, and explaining causal impact.
• Cross-Functional Influence – Aligns Product, Engineering, CX, and Rev Ops on timing, rules, and success metrics.
• Content Craftsmanship – Writes persuasive, on-brand copy that respects accessibility & localization.
• AI & Automation Fluency – Leverages generative-AI tools, predictive models, and workflow automation to scale personalization and speed experimentation.

Some of your responsibilities will include:

• Lead Engagement Strategy:
  Map lifecycle touch-points and craft multi-channel engagement journeys that drive activation, adoption, and retention.
• Partner in Product Discovery:
  Participate in problem framing, user research, and prototype testing to identify engagement opportunities early in the product-development process.
• Design & Run Experiments:
  Plan A/B and multivariate tests, set success metrics (activation, DAU/MAU, feature usage, revenue impact), and iterate based on insights.
• Own Tooling & Automation:
  Configure and optimize Salesforce Marketing Cloud, Appcues, Courier, and future engagement platforms; ensure data flows cleanly across systems.
• Champion Messaging Craft:
  Write or review copy, apply brand voice, and ensure accessibility and localization best practices.
• Measure & Share Insights:
  Build dashboards, analyze cohort behavior, and communicate findings that inform product roadmaps and go-to-market plans.
• Scale Best Practices:
  Create templates, playbooks, and governance to let cross-functional teams launch messaging that’s on-brand, compliant, and measurable.
• Represent the Voice of the User:
  Bring qualitative and quantitative feedback into every engagement decision, advocating for user experiences that solve real problems.
• Continuously Explore AI Use-Cases:
  Prototype new ways AI can personalize content, trigger journeys, and reveal insights—sharing learnings with the broader team.

Who We’re Looking For:

• Lifecycle Expert: 3+ years designing and executing multi-channel lifecycle or growth marketing programs for SaaS or consumer web/mobile products.
• Product-Led Mindset:
  Comfortable framing problems, sizing opportunities, and prioritizing experiments the way a Product Manager does.
• Data-Fluent:
  Proficient with engagement analytics, SQL or BI tools, A/B-testing frameworks, as well as skilled and comfortable using data to influence decisions.
• Technical Literacy:
  Enough HTML/CSS/JSON to tweak templates and troubleshoot integrations; familiarity with APIs and event-tracking schemas.
• Storyteller & Copy Crafter:
  Able to distill complex ideas into clear, motivating user-facing messages.
• Collaborative…