Regional Sales Manager- Pro A​/V

Overview

The Regional Sales Manager (RSM) leads a national team of Account Managers responsible for driving revenue growth across Panasonic's Professional Video & Audio Systems (PAVNA) portfolio. This is a channel-first role the RSM builds and activates a network of Dealers and Systems Integrators who serve as advocates and trusted advisors for Panasonic across key vertical markets.

• Own and drive achievement of the PAVNA team revenue targets and business plan within budget parameters
• Serve as Panasonic's internal authority on the PAVNA channel ecosystem and its application across target verticals
• Identify market opportunities, emerging solutions, and partnerships that strengthen Panasonic's competitive position in the Pro A/V channel
• Determine appropriate trade show and vertical event participation; manage team activity within PAVNA budget parameters
• Collaborate cross-functionally with channel, product management, and BDM sales teams to generate growth
• Contribute insights and field intelligence to support leadership's annual planning and go-to-market strategy

• Implement the go-to-market strategy within the team, translating direction from leadership into clear field execution
• Maintain and grow relationships with strategic Dealers, Systems Integrators, and channel partners across all covered verticals
• Support end user and vertical market engagement in partnership with the channel — not independently of it
• Champion executive-level relationship development between Panasonic and key channel and end user executives
• Develop and maintain accurate revenue forecasts; provide timely reporting to leadership on pipeline health, risk, and upside

• Set clear performance expectations and accountabilities for each direct report; hold team members accountable consistently and equitably
• Provide regular coaching, feedback, and development opportunities to elevate individual skill levels
• Accompany team members on account visits to provide real-time leadership, support, and guidance
• Identify and develop future sales leadership talent from within the team
• Build a team culture grounded in ownership, transparency, and customer focus
• Coach the team on effective use of AI productivity tools (e.g., AI-assisted proposal drafting, CRM enrichment, call prep) without replacing the human judgment and relationships that drive deals

• Maintain advanced proficiency in Salesforce CRM and coach the full team on consistent, accurate usage
• Drive pipeline hygiene, forecast accuracy, and pre-call commit discipline across the team
• Use data and analytics to inform priorities, identify performance gaps, and hold the team accountable to results
• Stay current on AI-powered sales enablement tools and selectively apply them to improve team efficiency and execution quality

• Bachelor's degree in Business, Marketing, or a related field
• 5–8 years of successful sales experience in the A/V market — manufacturer, reseller, or distributor channel
• Demonstrated experience selling commercial-grade Pro A/V, Projection, and Display technologies and/or managed services
• Prior experience managing a remote field sales team in a channel or direct sales environment
• Strong working knowledge of professional A/V system applications and integration workflows
• Ability to clearly articulate a channel partner value proposition and align it with end user and vertical market objectives
• Excellent communication and negotiation skills — comfortable presenting at CIO/executive level
• Proficient in Microsoft Excel and PowerPoint for business analytics and executive presentations
• Proficiency in Salesforce or a comparable CRM platform
• Forward-thinking mindset with comfort using AI and emerging productivity tools to improve team execution

• MBA or equivalent graduate education
• Industry certifications (CTS, AVIXA, or equivalent)
• Experience with managed services, SaaS, or software-plus-hardware solution selling
  
  Existing relationships within the Higher Education, House of Worship, Enterprise, Live Events, Government, or Sports A/V markets
• Familiarity with AI-driven camera automation…