Principal Product GTM Strategy Lead

Principal GTM Strategy Lead Location & Working Details

Location:

Remote, anywhere in the USA. No offshore work allowed now or in the future.

Working hours:

Must be able to work West Coast business hours.

Employer:

Speridian Technologies, talent can join as a W2 employee of Speridian or a 1099/IC hourly contractor. In both cases, you are working as a consultant for the State of CA. Department:
Department of Health Care Services. Division:
Medical Enterprise System Modernization Division (MESMD), Behavioral Health Transformation Project (BHT). We cannot sponsor or transfer an H1B Visa for this role.

This is a long‑term contract Speridian has with DHCS. Speridian is in year three of a three‑year contract with two two‑year extension options fully budgeted.

The Principal GTM Strategy Lead is responsible for establishing Go‑To‑Market (GTM) as a core discipline within DHCS, focused on ensuring that legislatively mandated products are successfully adopted, operationalized, and delivering measurable value across the behavioral health system.

This role provides dedicated leadership rolling out software in a policy‑driven environment with the expertise, authority, and focus needed to define standards, frameworks, and discipline maturity for rollout, readiness, and adoption at statewide scale.

The Principal GTM Strategy Lead leads product enablement across the full release lifecycle, owning rollout strategy, user adoption, stakeholder readiness, product communications, and post‑release value realization. This role partners closely with Executive Leadership, Product Managers, Product Owners, Human Centered Design (HCD), Engineering, Project Management Support Team (PMST) Communications, Policy experts and Program partners, while maintaining clear ownership of readiness, transition, and adoption outcomes.

Through structured execution, cross‑functional coordination, and a focus on real‑world use, this position ensures DHCS products are not only launched, but effectively replace legacy processes, drive behavioral change, and improve efficiency, compliance, and transparency across counties, providers, and internal teams.

• Lead the development of structured rollout strategies that define how products and features are introduced across DHCS, counties, and providers.
• Define rollout phases (pilot, expansion, standardization), success criteria, and execution plans aligned to program and policy timelines.
• Ensure stakeholders receive consistent, well‑timed communications including change narratives, readiness guidance, and release information.
• Partner with PMST Communications for distribution through official channels while maintaining GTM ownership of message content and accuracy.

• Develop comprehensive adoption strategies that drive sustained use of DHCS products across counties, providers, and internal stakeholders.
• Design engagement approaches that transition users from legacy processes to standardized digital workflows.
• Equip user groups with clear, reusable guidance that enables confident adoption and integration into daily operations.
• Ensure new workflows are understood, trusted, and consistently used.

• Define and track success metrics including adoption rates, workflow completion, time savings, reduction in manual processes, and improved data accuracy.
• Ensure products deliver measurable improvements in administrative efficiency, compliance, and operational transparency.
• Report on outcomes and value delivered to executive leadership and program partners.

• Lead readiness efforts across teams by maintaining readiness frameworks, checklists, and release coordination activities.
• Validate that delivered functionality aligns with real‑world workflows and operational needs of counties, providers, and internal users.
• Identify gaps, risks, and barriers to adoption, and elevate them with clear recommendations.
• Ensure all pre‑launch activities are completed and aligned to successful rollout and adoption.

• Define and execute transition strategies from legacy processes to…